By Celebrity CEO: How Content Marketing Has Shifted in 2018
On this year’s edition of South by Southwest (SXSW) Festival, the Tesla and SpaceX CEO Elon Musk made a surprise Q&A appearance that was only announced at midnight, exactly 12 hours before the scheduled session was supposed to start. Tickets for the session were completely sold out by 9 the following morning and right before […]
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Explore the Ways to Choose the Right Social Media Platforms for Your Business
Businesses have been competing with each other probably since the very dawn of commerce, especially those in the same industry, and as time goes by, the competition gets tougher, because technology, just like humans, changes and improves with time. The more technology develops, the more new trends appear. Businesses use trends to “stay connected” with […]
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PASO and Alexa: How Voice is Changing the Outlook of SEO
Beginning when Siri first launched with the iPhone 4S way back in 2011, integrated virtual assistants have slowly, but surely wriggled their way into the cultural lexicon, with the 2013 Spike Jonze film Her imagining a future where the difference between human beings and virtual assistants are purely physical. As of now, there are a number […]
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How to Build an Effective Content Marketing Campaign Told by the Experts Themselves
They say marketing is like magic. We use its strategy to mesmerise people. Just using the right “charm”, we can attract people’s attention at the drop of a hat. Well, the truth is, it is not that simple. In this era where almost everything is digital, it has become more common for businesses to have […]
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Don’t Ever Do These When Managing Social Media for Business
If you are one of those people who love updating photos or status and keeping up with new information or news on social media, it is safe to say that you know how social media works and how most people use it. You might find different kinds of people on social media, starting from the […]
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Content Marketing: How to Get Viral in 10 Days
Content is what separates the noise and the information. By that very same token, what could be described as content and the quality of that particular content is subjective. This particular tidbit might seem awfully basic, too banal to be stated outright, but as contents form the core of what a marketer do, it is […]
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The Binaries of SEO, White Hat vs Black Hat
An SEO strategy, like Morpheus’ blue pill and red pill, is at its core divided into two very distinct choices. Akin to the popular distinction between hackers, the people working in the industry dubs them the ‘white hat’ and the ‘black hat’ SEO. In layman’s terms, white hat refers to SEO agents that work within […]
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