September 2018 - Melbourne SEO Pro

Making Amends: 4 Tips on How to Handle Social Media Missteps

Just last week, the internet had a little bit of fun when one of the planes from the Hong Kong flag carrier Cathay Pacific was found to suffer from a glaring typo in its paint job. Instead of a text on the plane’s side spelling ‘Cathay Pacific’ as it normally would, it spells ‘Cathay Paciic’ […]

Finding Inspiration 101: Best B2C-Inspired B2B Marketing Strategies You Can Apply on Your Business

Owning a B2B company may not be as smooth as owning B2C company when it comes to marketing strategies, because you are not directly selling to direct consumers; therefore, your audience is most likely a business owner, and finding business owners to make them recognise your products or services is not that easy. B2C concept, […]

Objective Search: What exactly is a Search Engine?

In late August of 2018, the 45th President of the United States, Donald Trump, continues his battle against pretty much almost everyone by accusing Google of being biased against him with a series of early morning Twitter posts from his official account. If that wasn’t enough, President Trump also posted thinly-veiled threats against the search […]

Sky-high Opportunity: Reasons to Use Skype for Business Communication and Collaboration in 2018

Who doesn’t love instant messaging? We all love it. It is easier, faster and cheaper that we only need internet connection to use that. Aside from that, instant messaging is very convenient when it comes to social media, as it connects us to our friends or family faster than any average mobile messaging. I’m sure […]

Splitting Hairs: The Distinction between Content Writing and Copy Writing

It’s a tale as old as time. You applied for a position online, you were asked to come for an interview, you nailed said interview, you negotiated your compensation and you finally arrived at the office on your first day of work. And at some point, usually during during a lunch break, you realize that […]

Should Non-profit Organisation Have a Website?

Having a website for business is common, but having a website for non-profit organisation? That is something. Having a website for a good cause that does not get you anything back in return is something you can be proud of. Not because you are boastful, but it is because you care. With so many websites […]

Behavior in Marketing: 4 Tips on Social Media Etiquettes Your Business Need to Abide by

The internet is full of contradictions. On one hand, this is the place where we, as a society, collectively gush over our feline friends, with cat-related contents still proving to be one of the most popular things out there. On the other hand, it is also a place where the digital divide has provided the […]

Creative and Well-Thought Out Content Marketing Examples You Can Learn from

When it comes to business, being creative and logic is essential, especially if you are creating a strategy for your content marketing. If you own a business, you may find being creative and logical at the same time is going to be helpful for your business, because you can produce well-prepared and well-thought out content […]

4 Steps to Get the Best Out of Keyword Research in SEO

Every internet search begins with a query. Whether spoken or written, words are the most powerful tool we have in our search for knowledge. Almost every website now has a search feature of their own, enabling visitors to search for specific contents they’re looking for. For better or for worse, search engines have more or […]

Understanding Your Customers: What Do Your Customers Say About You on Social Media?

Have you ever bought something based on the recommendation from a friend or simply from social media influencers or YouTubers? Well, you are not alone, me too. But can you imagine how great it is that a simple review from the internet can influence us to buy something? Yes, that’s the power of the internet […]

Month: September 2018