I remember falling from a tree when I was a kid, well, not that high, but still… you know? My whole body, especially my knees, hurt so much. However, my parents and other people in my house didn’t want to risk injuring me more by performing an amateur injury treatment, especially for the misplaced bones or muscles, so they decided to wait for the doctor to arrive and heal me. But even so, they still performed a first-aid medical treatment like washing the dirt and blood on my open wound and applying some iodine to it in order to at least heal the open wound and prevent infection. Well, that kind of first-aid treatment also applies to any aspect of life, including SEO.

If you are a business owner, you should know by now that every business needs SEO, right? No? Oh, well, now you know. Many business owners use SEO services to help them grow their business, because with SEO, you can increase your online presence and brand awareness even though you are just starting out a small business. Well, if you hire an SEO company with an SEO specialist to take care of your website, that’s a good thing, right? But what if your SEO specialist was away on vacation or just taking a break, and there was no one who could do SEO better than them and worse, what if there was an error occurring at the moment? Don’t worry, you can still do a “first-aid medical treatment” for your SEO too so that you can make sure everything is under control, at least until your SEO specialist returns. How? Keep reading this article to find out!

Making your website load faster

There is always one common problem when it comes to having a website; a slow loading web page. Don’t worry; you don’t need to be a tech-savvy in order to quickly fix this problem as a first-aid action at least before your SEO specialist arrives. Here are the steps to do that:

• Try to activate caching via System -> Cache Management. You should enable all caching options
• Use decent hosting server configuration, but don’t scrimp on it
• Combine everything you need in one file so you can minimise the number of external files

Descriptions for each page should never be duplicated

I know it may take more efforts to write descriptions for each page, but it is better than if you duplicate it, especially if each page has a special information or different kind of offer you need to show people. Also, if you duplicate all the descriptions for all pages, it would appear to be spammy and of course, search engine does not like that. Creating high quality content and description should not require an SEO specialist, right? After all, you need to be creative with your business if you want your business to grow.

Confused about how long your snippet should be? Now, don’t be

Maybe you have seen a featured snippet before on Google? If you have seen one, then you should know that you need to write your version too. However, many still question whether or not they should make a long description. Initially, you can add 100-140 characters for the snippet. Now they add the maximum of 320 characters.

Cleaning up your code

There is one thing that you should keep in mind; never keep your JavaScript or CSS in your templates. External files are the better option to put it. If your templates are clean, your SEO statistics will be better. With this way, you’ve got two advantages already: your clients can cache the files on the first load and search engines will not download them.

That’s how you can take care of your website’s SEO when your SEO specialist is away. With that, you can be certain that everything is under control. Also, make sure your SEO specialist returns fast so that he or she can do the SEO work for you again. But, if they haven’t returned after more than a week, well… you can contact us now and let our team help you.