By Tear-jerker: How to Utilize Emotion in Content Marketing
“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel”. That is one of the most quoted lines from the late African-American poet and civil rights activist Maya Angelou and she knows what she’s talking about, unsurprising given the kind […]
READ MORE
Reach the Right People on Facebook by These Facebook Ads Targeting Tips
It has become common knowledge that social media is a powerful tool for social interaction. Almost the majority of people use social media for their social interaction. For that reason, business people make use of social media for their marketing strategy. Yes, when it comes to increasing brand awareness and recognition, social media is the […]
READ MORE
4 Ways Ignoring SEO Could Injure Your Company
This might be a surprise to you dear readers, but people are doing an absolutely terrible job when it comes to their well-being. Take exercise for one, I know it’s undoubtedly good for me and perhaps even necessary and yet, you’d have better luck convincing Nick Kyrgios to make more of an effort with his […]
READ MORE
Things Content Marketers can Learn from Will Smith’s YouTube Strategy
Every celebrity, whether they are actors, actresses, or singers, has their own moment. Casting calls or concerts can come for some of them, but some may not receive job calls anytime soon, and when the latter happens, the celebrities’ name will soon die down and maybe we will never see them again on TV or […]
READ MORE
Being Woke: How to Use Social Media Activism to Build Your Brand
For those not in the know, usually those above a certain age range, the slang term ‘woke’ refers to an awareness of issues of social injustices across society. If used in a sentence, it would go something like this; “Neo was all woke after he choose Morpheus’ red pill”. The use of the term originates […]
READ MORE
SEO for Business Owners 101: This is the Correct Way of Starting a Link Building Campaign
So many business owners are hiring an SEO company to do SEO services for them, but never want to get involved with the process, which can result in miscommunication between the agency and the client. I’m not saying that business owners should do SEO work, but when they get involved with the process, it means […]
READ MORE