I used to be a member of several online communities from 2008 until late 2016. Well, when I said “used to be”, I didn’t mean I stopped. It’s just I couldn’t find time to respond and sometimes the conversation went so fast I didn’t have time to catch up. There are many online communities that I joined because I have so many hobbies and interests and in those communities, we talk about our hobbies and interests a lot. For example, I love skincare products so I love joining skincare talk communities and in there, we share a lot of our skincare routine as well as where we buy the products from. However, I am easily distracted that sometimes I was left behind in the conversation. That being said, online community comes with different types. There are many ways you can contribute as an online community member. And years later, when I started working at a creative agency that provides SEO services, web design and web development services as well as social media and content marketing services for businesses out there, I learned that online communities can actually work wonders for business marketing strategy. If you are a business owner, marketing manager or someone who works in the marketing field, you should start adding online communities to your marketing plan. Why? Keep reading to find out!

Online community is the source of relevant content

In the world of SEO, many people know that relevant content is a major driver in SEO rankings. When you use relevant content on your website, it is more effective for users to find your content. Of course you should start thinking like a user. For example, you can start brainstorming what queries likely to be searched by people who might need your products. By making relevant content, you can help people find your page and increase the visibility of that page. If you have your own online community, your community members can create your new content with the concept of “written by users for other users.” If this is well-maintained, chances are, other users would search for the same queries to land on your page.

Content, fresh from the oven

In order for Google to send crawlers out to your website, you need to give them a reason why they should. The key important factor to drive traffic to your website is the creation of new pages and/or posts. Basically, you could use your blog or news articles to boost more traffic, but you can also make your online community and see the number of new pages grow significantly and continuously. Simply put, let your members do the work for you. They will be adding pages and sharing content regularly. This could make Google or other search engines set their eyes on your page. With reliable community that provides fresh and relevant content for your web pages, you will boost you’re your reputation and increase your online visibility on search engines.

More people, more traffic

More traffic on your website can improve your SEO rankings. With online communities as the bridge for interaction and engagement, you can attract new users to your website. Remember; new users create new content, which can be advantageous for SEO. The online communities you have built can boost your website online visibility as the members joining your community share your content and link to it.

There are actually many ways online communities can help you grow your online website, but in just three points mentioned above, you can already sum it all up. With this in mind, don’t underestimate the power of online community for your marketing strategy. For that reason, you should focus on content building and SEO optimisation as well as good online community management. If you have more questions about this, feel free to contact us now and let our professional team help you.