By How Consistency Can Make or Break Your Content Marketing Efforts
In the world of marketing, it’s quite common to see marketers and businesses constantly chasing for the elusive virality, now considered the Holy Grail of marketing. Having one of your ads go viral could launch your brand into the spotlight just in the matter of hours, which can be a huge boon for any small […]
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Straight to Your Inbox: How E-mail Marketing Can Help Your SEO Efforts
E-mails have been through a lot since that beautiful time in 1998 where Tom Hanks and Meg Ryan started an online romance via e-mail in the late Nora Ephron’s classic You’ve Got Mail. Various instant messaging and social media platforms have replaced e-mail as our primary way for personal online correspondence while Slack has been […]
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What is the Centre of Excellence and Why is It Important for Content Marketing Strategy?
When we are talking about excellence, we often tend to think it is about excelling in everything; jobs, cooking, crafts, etc. Actually, when it comes to the business world, excellence is about improving and filling what’s missing so it becomes well-prepared and close to perfect. This is especially important for content marketing. Remember the popular […]
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