People in the business world often make this common mistake when building their company; overlooking the importance of digital marketing in this era where technology keeps improving as time goes by. Some of them think they only need to use flyers and spread the word through friends and family. Well, at first I thought the same too; however, after working to provide Melbourne SEO services, I have finally understood the importance of SEO in the digital marketing world geared toward a business’ online visibility. That being said, it doesn’t always have to be online business; both offline and online business needs SEO. Why? Keep reading to find out!

SEO connects your business with your target audience

The most obvious reason why  SEO is important for both online and offline businesses is that SEO helps you gain more audience. More precisely, it helps your target audience find your business. Launching a business doesn’t mean the task is done. In fact, the first hurdle you are going to face when you are starting a business is how to connect your business with your target audience because obviously, you are still new to this world, how are people supposed to know you exist? For that reason alone, you have to be online even though you have an offline business.

Your target audience can easily find you online

Just like what I have mentioned above, SEO can boost your online visibility on search engines. For example, if your target audience is looking for your products, they will type a certain search query on Google and the SEO process you are building can help your business be visible to the target audience based on the products you are selling. For instance, you are selling shoes and creating content for SEO regarding your shoes quality by writing an article about “Good quality shoes” and then someday your target audience will type a certain search query when they are looking for shoes like “where can I find good quality shoes?” With good SEO performance quality, it is possible that your target audience can find you on search engines through that search query.

Search rankings are very important

Let me get this straight; search rankings has a huge value for website owners. Did you know? It is estimated that three out of four clicks from internet searches go to the top five positions on Google. Also, nine out of ten (91%) clicks are from Google Search going to the results on the first page. With this in mind, the value of SEO is clear.

I know setting up SEO for your business is going to cost much; however, you can’t rely solely on offline marketing because you cannot reach as much audience as you would like to. On the other hand, when you are using digital marketing for your marketing strategy, there will be many more opportunities to reach more people because in the world where almost everything is digital, you can basically find anything online. One thing for sure, with your online visibility increase, you can find wider audience because most of them are online nowadays. Having a business is about the willingness to put big efforts and take some risk. Once you have this mindset, you can have higher chance of success.