Sometimes fitness motivation does not only come from ourselves – it also comes from content and this is why every fitness business should start social media campaign to increase their business brand awareness. As a person who provides social media services every day, I never get tired of giving advice on making their content useful but fun at the same time. If you are a business owner who is building a fitness business, it is important to know how to use social media as one of your marketing strategies and make sure you know the effective ways to do it. How, then? Keep reading to find out!

For the fitness professional, social media is an indispensable tool for growing a fitness business. Your fitness business exists to help your customers and potential customers get fit or gain their desired results with healthy lifestyle. However, getting accustomed to a healthy lifestyle is not a piece of cake either. I mean, who doesn’t like junk food, delicious food full of carbos and calories, desserts or other types of sweets? Leaving a delicious lifestyle for a healthier lifestyle is difficult. So, it requires a great deal of commitment and motivation. With this in mind, you can make use of social media to instill a good and healthy habit for your followers as well as motivate them.

Inspire, inform and entertain

I’m not saying that being slim is better than being curvy. Everyone should be confident with their body size. Joining gym membership should be focused solely on getting healthier and having a healthy lifestyle. However, achieving the desired results for their body is a bonus. Therefore, your fitness business’ social media content should inspire people to start a healthy lifestyle by informing them about the benefits of exercising and instilling a healthy lifestyle. Also, a little bit of entertainment is necessary to keep them engaged with your content. You can add a comic strip with a story about health and good habits. Of course, you should also post activities happening at your gym club to give people a closer look of what your gym club looks like and what your gym club provides. Starting from personal training sessions, yoga class, cardio classes or even to your loyal customers using your gym equipment enthusiastically – you can post your healthy activities to inspire your followers.

Post content consistently

The major hurdle a lot of fitness professionals fall when they first attempt digital marketing is that they give up after a couple of weeks. The reason for this is that they expect results straight away. When it comes to social media, you have to be patient and consistent with your content and posting schedules. Once you stop, it will be harder to gain more audience. Therefore, when you start social media, don’t stop and you should keep people updated with consistent schedules.

Consider social media ads

Let me tell you one thing; it is a downright public lie when people say social media ads are not necessary as long as we use the right hashtags. While it is partially true that hashtags are important, social media ads have wider reach than hashtags. Aside from wider reach, they are more targeted to people who are looking for your services. Therefore, ads can give more accurate results and audience than just using hashtags. Besides, Facebook and Instagram Ads are the most popular option for smaller businesses to advertise online. The reason for this is that they are still relatively cheap in comparison to traditional and other digital means of advertising.

Building social media campaign is not easy – I’m telling you that. It takes a great deal of patience and consistency in creating and sharing content as well as be interactive and engages with followers to turn them into one of your loyal customers. However, if you are consistent and fully committed to inspiring people and motivating them to have a healthy lifestyle (not just solely for money), I know you are on the right path.