It is not an uncommon thing anymore that people nowadays use social media for business. Social media has multiple positive impacts on business in terms of brand recognition, customer engagement, revenue, and customer service. It also is a great tool to evaluate your competitors and how they are using social media for their growth. However, as a person who provides social media services for many business owners out there, I have seen both success and failure in social media marketing strategy. And looking at that, I know the reasons. Are you a business owner who has done many things in order to improve your social media marketing but fail many times? If yes, keep reading this article to find out why your social media marketing doesn’t work.

Your social media marketing fails because you are not consistent

I have to tell you this; social media requires your attention at least 9 hours a day. No, it’s not exaggerating; it’s the truth. At first, when you keep consistent schedule with posting social media content, you may get much engagement going there. However, once you stop, you will see much visible decrease in engagement, interaction and even viewers. For that reason, you need to be consistent with how many times you post content per day, what time you post your content depending on your country’s prime and ideal time and how you interact with your followers. It is important to maintain your consistency in posting schedules.

It’s probably because you have reached the wrong audience

Social media ads may have to require you to pay, but social media ads have a robust set of targeting options, giving you the ability to narrow down on the most relevant audience groups. On Facebook, for instance, you can target users based on demographics, interests, behavior, and connections. Each of these targeting options can be further broken down into more detailed factors, which you can combine to reach a highly specific audience group. I know you have to pay, but using social media ads can really help you reach your real audience – the ones who really need your products or services. If you don’t use ads and use social media the wrong way without proper hashtags and relevant topics for content, you are failing your social media marketing.

You are only focusing on increasing the number of your followers

I know sometimes the number counts, but it doesn’t work that way with social media for business. With only focusing on getting as many followers as you can, you will just have a room full of bodies. Yes, imagine being in a room full of people who won’t talk to you at all. Numbers might look pretty, and make you feel good, but unless those people are likely to become paying customers, they’re not helping your cause. What’s right is when you build and improve your interaction and engagement with your followers. That way, they are not only your curious followers, but they will become your real paying customers. Building conversation with your audience can help you give them a better understanding of your company and your products. When you do this properly, numbers soon will follow without you having to focus on them.

The difference between people who say that social media doesn’t work and the ones who are gaining clients, making sales, and consistently growing their audience with quality leads from their social media profiles is simple. They have a process that works. When you focus on the process, and make use of the right tools to improve and boost your social media marketing, results soon will come. That’s how you do social marketing campaigns for your business.