When it comes to business, being creative is a priority. Organizations and businesses today operate in a highly competitive, global environment, making creativity crucial. Creativity is what fuels big ideas, challenges employees’ way of thinking, and opens the door to new business opportunities. Creative business ideas set companies apart from one another. Without creativity and innovation, every company would follow the same patterns in marketing/promotion, technique, or even the goods and services they may be selling. One of the main ingredients in applying creativity in business is by writing high quality content for your marketing strategy. As a person who provides content marketing services every day, I can’t deny that writing exceptionally high-quality content for business is what really seals the deal. So, how do you write content for your business then? Keep reading this article to find out!

First, start some research

Content does not only contain creative writing in there, but it also contains information regarding certain topics related to your products and business. For that reason, you need to conduct some research on everything that is related to your business. Simply put, you can write beautiful content, but without accurate information, your content is not strong enough to gain your target audience’s trust. Unique content is good, but if backed by accurate and trusted information, it will even bring more positive impacts for your business in the future.

Find your own writing style

I once had a client who hired my company to do SEO services for her company. However, when offered content writing, she said she should write her own content – she felt that she just had to. When I saw her blog, however, I finally understood why. She has her own unique style of writing. Although her business field is in the trading world, her writing is not all about trading and full money. She makes her writing pretty much understandable without leaving out her business identity. The point is; when it comes to business content, you write not just solely for profit. You write for your target audience – be in their perspective, what can they achieve when they read your content? Find that answer by writing genuinely for them with your own style. Aside from that, when you are writing with your own style, people will easily recognize your writing. And this will strengthen your content as well as your brand identity.

Apply the rule of three

In case you don’t know, the rule of three or the power of three is a writing principle that suggests that things that come in threes are funnier, more satisfying, or more effective than other numbers of things. The reader or audience of this form of text is also thereby more likely to remember the information. The number three recurs again and again throughout writing. Whether it is in the choice of words to create a pleasing sentence or the wider structure beneath a script, the number three seems inescapable as a stylistic and structural choice. Every piece of content is written for one single topic. Stick to this point and avoid wandering to different topics. Of course, it is okay to discuss a little about related things but make sure that you don’t mix different ideas in one content piece. It will break the user’s flow of reading. For that reason, the power of three is an impactful writing technique that you can (and should) indeed learn, practice, and master.

Using the power of three enables you to convey concepts more thoroughly, highlight your points, and increase the prominence of your message. That’s the truth, the whole truth, and nothing but the truth. Ready to write high quality content for your business? Contact us to learn more.