In this day and age, it is an undeniable fact that most business owners nowadays know the importance of having a website and increasing online visibility for a business. And surely, many of them do have a website for their business. However, do they need a blog included in their website? Well, as a person who provides Melbourne SEO services every day, I get asked a lot about this by my clients. And here I am, answering the question; yes, you need a blog for your business. Why? Keep reading this article to learn more!

Even many successful eCommerce websites started from nothing. Yet, today, they are considered as big brands with such powerful names. They are what they are today for a reason. Blog is one of the main ingredients to their success. Let me tell you why.

A blog keeps your audience updated about your business

The thing about a website is that visitors might not know whether or not your website is up to date. The best way to let them know is by constantly writing and updating articles on your website blog to let people know your business is still running and your website is still working. Also, sharing updates on what you do will tell so much about you, which can impact how your target audience views you.

A blog helps people understand your products or services

I once came across a small business website of which business sells skincare and makeup products. While I noticed that their buyers were still categorized as small in numbers, the engagement and the interaction between the business and their target audience was remarkable. Many visitors left real comments on the articles and most of them were familiar with the business’ products. We often sell products without realizing that people might have difficulties in using the products. Writing some tutorials on how to use your products can increase your target audience’s familiarity and knowledge on your products because you are not only showing them how to use your products properly, but you are also giving them a glimpse or a sneak peek on how your products’ look like – the size, the textures, or even the colors.

A blog helps you build your email database

Email marketing is a solid marketing strategy. However, it is not always easy to get people to sign up. This is where a blog can help. It makes sure that your business stays top of mind and helps reinforce your audience’s need to keep updated. If people find your blog content informative, relevant and engaging, it is highly possible that they will trust that your email newsletters are as well. In order to push them towards signing up, include internal links in both your blogs and newsletters. This will make it easier for them to read about promotions, new products, or business updates.

A blog can help you build traffic to your website

It is not an uncommon knowledge that having a website comes with having SEO set up for your website. Search engine optimization, known as SEO, is basically like a friend that will introduce you to another friend or even many other friends that will bring positive influence for you. Simply put, SEO is the one that will let more people know and find your business. In order for that to happen, you must first build and increase your online visibility through the giant search engine, Google. The most reasonable reason why a blog is important for your website is to increase your website visibility on search engines. When you create more blog content for your website, you will likely get more opportunities to show up in search engines and drive organic traffic to your website because a blog provides the perfect platform to strengthen your SEO strategy as your fresh and well-written articles might incorporate long-tail keywords which can show up in search engines.

Having a blog can not only provide a strong foundation for your marketing, it is also fun and inspiring – and a great way to share ideas, generate new ones, and build a community of like-minded and engaged people. Moreover, you don’t need to be a big company to start your own blog for your website. In fact, your small business can get bigger by making use of blog articles.