We all make misconceptions almost about anything even in daily life. However, in the marketing and business world, we often make misconceptions, especially when it comes to content marketing strategy because sometimes we believe what we want to believe while leaving out the most important part. There are things we believe it will work and things we don’t believe it will work. However, somewhere around the things we don’t believe in, there are some parts of them that are actually useful for marketing strategy. If you are a business owner, of course this is something you should never ignore. Don’t worry; I’m here to tell you the key to creative content marketing strategy that you may have misconception about. Keep reading to find out!

Tell real stories

Businesses often make up some lies when they are telling a story to their audience in order to make it more dramatic and raise its popularity. Oftentimes, they use gimmick to make viewers believe that it’s real when it’s not. However, while it may be popular, it still doesn’t represent their business values. If you have a business and want to share stories about your journey in the business world, then you have to make it real. Not only can this improve your business reliability and authenticity, this is also the act of appreciating your viewers for taking their time to hear your real story.

Produce less (but better) content

This part is probably the one that people often have misconception about. We used to think that the more we made content for our business, the better it would be. The truth it; it is not always about the quantity. When it comes to content creation, what it contains is what matters the most. In fact, if you make too much content for your business, it will make your content look more like spams instead of high quality content. Quality is the priority in content creation and marketing. Producing less content doesn’t mean the decrease in value; in fact, if you create high quality content, even if you only make one content, you will get much better results in return. Aside from that, producing less content can leave you more space to focus on the work itself instead of hurrying to make as much content as possible. This space can give you more time to calm your mind and think clearly about the content you are about to create. When there is so much time for you to finish, you will have a chance to revise the content and improve the quality so that it will be a great and high quality content for your business.

Find your comfortable spot

Not quite surprisingly, people often neglect this important part – find the sweet spot in the office. Every office has it – the comfortable spot. Believe it or not, a place can affect someone’s ability to work. The more comfortable the place, the more effective it will get for you to work on ideas and projects. When you are working inside your company’s “sweet spot”, your mind is free and you can feel like you can do anything, because your comfortable spot is actually the  unique meeting place where the brand’s knowledge and passion coincide with the recipient’s wishes, questions, and concerns.

That’s the most important key to creative marketing strategy for business! Creating content is not about quantity, but it is all about quality. It doesn’t matter if you only create one or two content. When your content can represent your business values and is high in quality, your business can improve its reliability, brand awareness and online visibility. Keep in mind that your business depends on you. If you have any concern about creative content marketing, do not hesitate to contact us now and let our awesome team help you.