Every start-up company owner has the same problem the first time they are building their business; audience. If you have just started your own online shop, the first obstacle you have to face is how to grow your audience on social media. You may have social media presence but you end up getting fake followers or temporary followers that won’t even buy your products. Yes, for most of online businesses, this is the hardest part. Don’t worry; in this article, I’m going to tell you how to grow your audience on social media. Keep reading to learn more!

First, let’s talk about your profile

Before your audience becomes your real buyer, first you have to get their attention. Your profile speaks a lot about you; therefore, the way you represents your profile will determine whether it is helpful for them to follow you or not. Fill out the details about your company but make sure it is not too long written. Each social media platform has different profile layouts. Facebook usually has the longest space and extended limit for writing detailed information. Instagram and Twitter limit you from writing too long; therefore, make sure you write it as uniquely as possible but still provide useful information as well. Don’t forget to include your website link, address and phone number.

Share high quality content

Instagram is the golden goose of social media right now. The Instagram Stories feature is the secret to turning it into an unstoppable sales machine. For that reason alone, business owners start focusing on high quality content creation. Sharing content that is not only relevant to your products but also the kind of content your audience will enjoy is a good start. Avoid getting involved in public affairs, focus on your content and the target audience you want to reach. Video content is highly advisable because if it is done properly, you will keep your audience interested. Make sure the duration is not too long, though.

Add ads!

If you think you can reach many people in just a week and they become your buyers already, you are wrong. I’m sorry that I have to say this; social media just doesn’t work like that. Eventually, you may need ads to promote your content. Why? That’s because ads on social media allow you to reach many people at the same time – the people who need your products. Social media filters the people who often look for content similar to your products, so that you can attract specific people who really need to find your company instead of showing your content to random people. Therefore, aside from getting more audience, you are also attracting those who really need your products and will most likely buy your products instead of attracting those who don’t need your products. This will be more efficient and effective both in terms of time and budget.

Don’t forget to use hashtags

I have seen many business social media profiles posting photos without using hashtags. This is actually a bad step. Let me explain about social media hashtag in shortest way possible to you. Say, you’ve got 100 followers on Instagram, then you share a post related to your products on your feeds without using hashtags. Who could see that post? Yes, only your followers who could see that post. Hashtags, on the other hand, allow you to indirectly show your posts to those who might be interested in your content. When you are using hashtags, the right people can see your posts even though they haven’t followed you yet.

Buzz marketing is still important

You may be using digital marketing for more effective marketing strategy, but buzz marketing is still important. You can invest some of your budget in buzz marketing. For starter, you can hire a social media influencer to use and review your products to gain more audience more effectively. Make sure the influencer you are hiring is the right person for the job. For example, you are selling cosmetic products, so the perfect person to represent your products is usually a famous make-up artist. If you are tight on budget, however, you can kindly ask you friends (mainly your best ones and closest to you) as well as family to help you buzz your products to their followers or friends on social media. Give them your products for free and let them spread the word.

It may be difficult for a start-up business owner to get audience at first, but if you are the type of person who doesn’t give up easily, I’m sure your business will run smoothly. Why? That’s because managing social media requires a great deal of patience, concentration and focus. For that reason, if you don’t have time for social media, hiring a social media specialist is the best way to consistently provide good social media content as well as interact and communicate with customers or potential customers out there because those people cannot wait for you to have time. However, if you have time for social media, make sure you post authentic content that is relevant to your business and helpful as well as entertaining for your audience.