You can say I am a person who likes makeups but seldom wearing them. I love buying lipsticks, foundations, loose powders, eyeliners, mascara; you name it, but I don’t wear them daily – not even when I go to office (Hey, luckily my office does not have any requirement for formal outfits and must-do makeup looks). I know I’m wasting money like this, but it will come in handy when I need makeup fast for occasional or sudden and unexpected events. Despite the fact that I don’t use makeup that often, I have great knowledge on makeup and skincare like Athena the Goddess of War. On one fine day, I saw a local, new cosmetics brand that offers variety of makeups, such as eyeliners, mascara, eyeshadows, lip creams, lipsticks, etc. I have always underestimated the brand because the products are very cheap. I was like, “I won’t ever wear their makeup. I don’t like it.” The reason I made this intro in this article is because of how wrong I was when I found out how great and powerful the brand actually is. I had the opportunity to work with the brand and had a very inspiring talk with the brand manager. I was very surprised that they have got their own audience and they know what they are doing. On social media, they grew 160k followers already. I was like, “Wow, is the brand this popular?” It turns out, after having a very inspiring talk with the brand manager, I have finally understood why the brand is well-received by most people who love makeups. It is the power of collaboration. As a person who works at a digital agency that provides Melbourne SEO services, I know for a fact that this brand really knows how to gather more audience and potential buyers through collaboration. I mean, a brand that has been established for less than 8 years and offers products that are too affordable could gain 160k followers, not to mention their content is very engaging – most important of all, their networking is very strong.

Collaboration is a powerful tool for all small business owners, regardless of the industry you are in or the type of business you have. It is the connections you form with others, and the different ways you collaborate with those people you formed connections with, that will help you grow your business to new levels. People in the business world collaborate because of so many reasons. Let me tell you the reasons in this article. Keep reading to find out!

Collaboration will inspire you

When you collaborate with business partners, you are meeting people from different businesses with different values and different vision. During your collaboration with them, you will learn many things from them. You will learn what they have been through when they are trying to achieve their dreams and goals. You will learn their values in operating their business and the most important part is that you will be inspired by them too. This will also trigger your creativity because of the inspiration you’ve got from your business partners.

Collaboration helps you grow your network

One of the most important parts of building a business is building your network. Through building your network, you will not only have a chance to meet new people but you can also expand your business built from the connections you make with your network. The brand I have mentioned above has many connections because they have partnered with different types of businesses. These lately, the makeup brand is collaborating with 6 different brands including a coffee shop, a skincare company, a hair styling company, and even a biscuit company as well for their anniversary celebration event. I have to admit, their creative idea to collaborate with these companies is very brilliant. Even they created a product based on collaboration with the biscuit company. While this alone is unique, this can also spark people’s curiosity, like “What is it like to have a blusher with a chocolate cookie smell?”

Collaboration can solve problem

Ever heard the popular term “Two is better than one”? While the context may be different than the context we are talking about right now, we can’t deny the fact that more people are better than just one. There is just an undeniable power in numbers. What you can’t solve by yourself can be solved by more people. There are just tasks that you can’t do by yourself, but you can get it done if you are helped by more people. For that reason, collaboration is important and I can’t stress that enough.

Here’s the best part; collaboration doesn’t necessarily require a significant time or financial investment if you think creatively. The brand I have told you about in this article managed to get together a very big event, collaborating with 6 different companies (not to mention, all of them are the big ones) and the progress has been running smoothly. The main point of this is that it is important to work together not only to achieve goals but also to expand business. When you think of collaboration that way, your business progress will always run smoothly.