Blog - Melbourne SEO Pro

Creative and Well-Thought Out Content Marketing Examples You Can Learn from

When it comes to business, being creative and logic is essential, especially if you are creating a strategy for your content marketing. If you own a business, you may find being creative and logical at the same time is going to be helpful for your business, because you can produce well-prepared and well-thought out content […]

4 Steps to Get the Best Out of Keyword Research in SEO

Every internet search begins with a query. Whether spoken or written, words are the most powerful tool we have in our search for knowledge. Almost every website now has a search feature of their own, enabling visitors to search for specific contents they’re looking for. For better or for worse, search engines have more or […]

Understanding Your Customers: What Do Your Customers Say About You on Social Media?

Have you ever bought something based on the recommendation from a friend or simply from social media influencers or YouTubers? Well, you are not alone, me too. But can you imagine how great it is that a simple review from the internet can influence us to buy something? Yes, that’s the power of the internet […]

Community Outreach: How to Integrate CSR with Marketing

On the 5th of August, 2018, a 7.0 earthquake hit the island of Lombok, Indonesia. The island, together with the smaller 3 Gili archipelago located just off the northwest coast, is a popular tourist spot. The majority of structures in the island were damaged or outright destroyed and more than 350,000 people were displaced as […]

The Importance of Shaping Your Brand Identity for SEO

As time goes by, the series of challenges in the business world have been increasing and the competition between business owners has been tighter. With the challenges and obstacles, they are encouraged to provide the best for their customers, and with that goal in mind, business owners are expected to increase their brand awareness. How? […]

Social Stumble: 4 Common Branding Mistakes on Social Media and How to Avoid Them

In a world where globalization has challenged the idea of nationalities and borders, the issue of identity has been put to the forefront. Talk show host Trevor Noah, an African-born comedian now hosting one of America’s late-night talk show, ignited a conflict with the French government when he made a joke about how Africa just […]

Skills You Should Improve to Deliver the Best Content Marketing Strategy

Let’s get straight to the point; in the business world, you will never be separated from content marketing. Why? That’s because content marketing is the core of business management. Building content marketing strategy is one of the most difficult parts of managing a business, because not all people can really understand ideas and how to […]

The Rise of Voice Search and Conversational Language in 2018

When the Amazon Echo was first released to the American public in 2015, people were quick to judge the smart speaker and Alexa by extension, as a novelty. The view was that even though asking Alexa about the weather would make for a good party trick, it wasn’t something that could be relevant. Now though, […]

Angry Customers 101: How to Properly Handle and Respond to Customer Complaints on Social Media

There are many kinds of risks that may happen when you start a business; failures, errors, dysfunctionality, manipulation, fraud, treasons, and even complaints. With those risks in mind, business owners are required to have strong personality that includes a great deal of patience, sincerity – the inner beauty of a survivor. That being said, this […]

Editor’s Picks: Why Your Business Needs a Content Editor for the Purpose of Marketing

In July this year, President Trump visited the UK in a much protested trip that included, among all things, an inflatable baby caricature of Trump that was flown over Parliament Square, London and a campaign to try and get Green Day’s 2004 seminal hit song American Idiot to the top of the UK charts. Both […]