By The Clickbait Phenomenon: How to Use Curiousity in Your Content Marketing Efforts
In 21st century journalism, there’s an adage referred to as Betteridge’s law of headlines. Named after British journalist Ian Betteridge, this ‘law’ was first attributed to him when he posted a response to a 2009 TechCrunch article with the headline “Did Last.fm Just Hand Over User Listening Data to the RIAA?” Betteridge’s law simply states […]
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The Generational Divide: The Business of Content Marketing across Generations
Contrary to what some of you might believe, age is much more than just a number. The era we grow up in do have a sizable effect on how we approach life in general. The kind of music, films and books we consume, the way we speak, the kind of technology we interact with, our […]
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What You Think of Me: Reasons Why Customer Review is the New Content Marketing
Are you a type of person who would see reviews first before going to a restaurant? Me, too! As a culinary enthusiast, I have to make sure a few things before I go to a restaurant that I’m interested in; first, I have to know if the food is not that bad. Taste is something […]
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What is the Centre of Excellence and Why is It Important for Content Marketing Strategy?
When we are talking about excellence, we often tend to think it is about excelling in everything; jobs, cooking, crafts, etc. Actually, when it comes to the business world, excellence is about improving and filling what’s missing so it becomes well-prepared and close to perfect. This is especially important for content marketing. Remember the popular […]
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Marketing in a Bubble: Why Businesses Should Try Finding a Specific Niche
The goal of marketing has always been about making sure that you could garner the biggest amount of eyeballs for your product and your company. But in a world where pretty much everything is at a saturation point and people’s attention span are so helplessly short, can businesses still fulfill the same marketing goals that’s […]
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The Best Medicine: The Importance of the Happiness Factor in Content Strategy in 2019
At a glance, the news on how Taylor Swift finally buried the hatchet with best friend-turned-nemesis Katy Perry with a peace offering of cookies might seem somewhat irrelevant but once you’ve stepped back and start to look at the bigger picture, this is actually a pretty smart move from this generation’s defining pop star. Swift’s […]
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The Harsh Truth: Ways Marketing Leaders Could Kill Company Cultures without Realising It
When I was a child, I used to think that I could get anything I wanted. When I ran out of money, it didn’t take long before money came in. I thought that everything would come easy, until reality hit me. The first time I got a job after having graduated from university, I had […]
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Pickup Lines: 4 Quick Tips for Persuasive Writing
It took quite a while for me to realize that good writing isn’t always a page-turner. For a piece of writing to be compelling, it almost always has to be good first but not every piece of good writing managed was able to cross that bridge into being compelling. I’ve read books that while definitely […]
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Smart Business People Say These Phrases Every Day and You Should, Too
We are born with different characteristics and personalities as well as looks. There are things we cannot change in this world because those are purely given by God. We can’t choose who our parents are. We can’t choose our skin colour. We can’t choose our ethnicity. However, we can choose what we are going to […]
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Your Biggest Content Marketing Challenges, Now Solved
Marketing has always been every business’ challenge when it comes to finding more real paying customers. While humans are born with instinct and brain, not all are capable of being creative and having the skills for ‘persuading’ other people. If you are a business owner or a marketing staff, you must be familiar with how […]
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