By Comment, Like, and Share: 4 Tips to Boost Engagement from your Content Marketing Efforts
The science behind viral contents is probably one of the most sought-after formulas among marketers and businesses alike. I never understood what is exactly interesting about ‘the dress’ for example or that hubbub around the ‘Laurel or Yanni’ audio clip that went so big that eventually, the actual White House eventually made a video around […]
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Crazy Rich Panthers: 4 Tips in Using the Power of Cultural Marketing
For good and for bad, identity politics have become a distinctively unavoidable issue in the past few years. It is impossible for one to not note that the Christchurch gunman, who I steadfastly refuse to name, is an Australian and in the manifesto he shared just before the attack, there are mentions of a ‘white […]
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What You Can Learn from Vogue Magazine about Content Marketing
As a marketer, I always want my target audience see my content. However, with the increase of other businesses in the same industry as well as their marketing strategy, even the greatest content marketing strategy can possibly go unnoticed. Even though your content is valuable, there is a chance your target audience is more focused […]
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To Light the Fading Rays of the Sun: How to Make Your Employees Stay Motivated and Excited about Content Marketing
Humans are born with different kinds of personalities; even identical twins are not the same when it comes to what they like and what they dislike. However, when we are talking about work life, unless you are doing what you really love, you are bound to get tired of it sooner or later. If you […]
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Putting Your Own Spin: How to Add an Original Touch to Your Contents
Writing has always been something that is very personal to me. I’ve always been a private person and I was never the type to publicize what goes on in my head except to the people who are closest to me and even then only when prompted. So I guess I’ve always considered writing as a […]
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The Writing on the Wall: 4 Overlooked Blogging Tips to Augment your Content Marketing Efforts
I’ve been writing, professionally or otherwise, long enough to know that writing isn’t hard. The hard part is in figuring out what to write about and where to limit the scope of my writing. When it comes to writing, I’m part of that school commonly referred to as stream-of-consciousness. I could spend days thinking of […]
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Good Things Come in Threes: Applying the Rule of Three in Marketing
There was a time back when I was still in school, this has to be somewhere around Year 8 or 9, when for a brief moment, math was cool. This was all thanks to the release of Dan Brown’s The Da Vinci Code, which happens to coincide with a lesson in number sequences being taught […]
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Avoid This Marketing Strategy that Most Business Owners Often Get Wrong
I love online shopping, despite its drawbacks, I still love it. I know there are several things in this world that you cannot just buy online. However, online shopping has been my life saver in case I can’t leave my house or my work to shop. There are several online shopping websites that have been […]
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Worse than Basic: Avoiding Generic Stock Photos in Your Content
In the middle of last year, a running gag blew up on Twitter where professionals post awful stock photos of their job they found online. The gag started when a biochemistry professor by the name of Nicole Paulk wanted to find stock images that aren’t just photos of a scientist in a lab coat but […]
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The Use of White Paper in the Field of Content Marketing in 2019
I have a female friend who was a huge fan of this mobile game called Mystic Messenger. Mystic Messenger is structurally similar to the mobile hit Lifeline but instead of trying to save an astronaut survive in a hostile alien planet, you interact with several outstandingly pretty anime boys to find the virtual love of […]
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