By Finding Inspiration 101: Best B2C-Inspired B2B Marketing Strategies You Can Apply on Your Business
Owning a B2B company may not be as smooth as owning B2C company when it comes to marketing strategies, because you are not directly selling to direct consumers; therefore, your audience is most likely a business owner, and finding business owners to make them recognise your products or services is not that easy. B2C concept, […]
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Splitting Hairs: The Distinction between Content Writing and Copy Writing
It’s a tale as old as time. You applied for a position online, you were asked to come for an interview, you nailed said interview, you negotiated your compensation and you finally arrived at the office on your first day of work. And at some point, usually during during a lunch break, you realize that […]
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Creative and Well-Thought Out Content Marketing Examples You Can Learn from
When it comes to business, being creative and logic is essential, especially if you are creating a strategy for your content marketing. If you own a business, you may find being creative and logical at the same time is going to be helpful for your business, because you can produce well-prepared and well-thought out content […]
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Community Outreach: How to Integrate CSR with Marketing
On the 5th of August, 2018, a 7.0 earthquake hit the island of Lombok, Indonesia. The island, together with the smaller 3 Gili archipelago located just off the northwest coast, is a popular tourist spot. The majority of structures in the island were damaged or outright destroyed and more than 350,000 people were displaced as […]
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Skills You Should Improve to Deliver the Best Content Marketing Strategy
Let’s get straight to the point; in the business world, you will never be separated from content marketing. Why? That’s because content marketing is the core of business management. Building content marketing strategy is one of the most difficult parts of managing a business, because not all people can really understand ideas and how to […]
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Editor’s Picks: Why Your Business Needs a Content Editor for the Purpose of Marketing
In July this year, President Trump visited the UK in a much protested trip that included, among all things, an inflatable baby caricature of Trump that was flown over Parliament Square, London and a campaign to try and get Green Day’s 2004 seminal hit song American Idiot to the top of the UK charts. Both […]
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B2B vs. B2C: Using Similar but Different Approach to the Content Marketing Strategies
When you learn about business or are planning to have one, you must be familiar with the terms B2B and B2C. Yes, when you get into the business world, you will meet these terms. For those who don’t know, business-to-business companies or B2B, are companies that offer products or services to other businesses. For example, […]
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Ethics in Marketing: Tips on Applying Political Correctness in Marketing
2018 is the year of division. Whether it’s political, religious, scientific or something silly like Laurel or Yanny, almost everything is up for debate. Even the World Cup, normally a cultural melting pot where people and countries can put aside their differences for the love of the game isn’t free of its controversies, not the […]
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Disgruntled Readers: 4 Tips on Why Your Writing Isn’t Connecting With Readers
Kazuo Ishiguro, 2017’s winner of the Nobel Prize in Literature, and someone whom I profoundly admire, had this to say about his writing. “One person writing in a quiet room, trying to connect with another person, reading in another quiet – or maybe not so quiet – room. Stories can entertain, sometimes teach or argue […]
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The Importance of Building Your Buyer Personas to Create a Top-notch Content Marketing Strategy…and How to Do It
In the business world, marketing is the primary key in supporting the establishment of a business. Therefore, business owners always work hard in order to create countless marketing strategies to grow their business. Of course there are other essential components that complement successful marketing strategies, such as building a website, creating advertisements, making high quality […]
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