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Prime Time Slot: When is the Right Time to Run PPC Ads?

Life is not a matter of time; it’s a matter of timing. Timing is the difference between meeting the love of your life when at least one of you is unavailable, emotionally or otherwise, and meeting them when you are both prepared to approach the next step of your life. Timing is the difference between […]

These Successful Entrepreneurs Will Tell You What They Learned from Their First Job

We all had our own start in everything and we certainly all had our own firsts in every aspect of life. Successful people didn’t just become successful instantly. They had to overcome the obstacles throughout their career before achieving their success and one of the obstacles was; their first job. First job, out of every […]

Going Big with Data: The Importance of Analytics in Your SEO and Marketing Efforts

Everywhere you go, you can never escape numbers. I have this close friend in high school that went on to study psychology at Uni. She’s always been interested in the field but part of the reason why she did it is because she’s had enough of math. She went on to eat her words however […]

Straight to Your Inbox: How E-mail Marketing Can Help Your SEO Efforts

E-mails have been through a lot since that beautiful time in 1998 where Tom Hanks and Meg Ryan started an online romance via e-mail in the late Nora Ephron’s classic You’ve Got Mail. Various instant messaging and social media platforms have replaced e-mail as our primary way for personal online correspondence while Slack has been […]

The Rise of Peer-to-peer Marketing: How Micro-influencers are Changing the Marketing Landscape

On the surface, Ryan Kaji is just like millions of 7-year-olds out there. He likes toys and video games, has an endless fascination with water slides and he has parents that loves to capture every millisecond of his unbridled childhood antics. Unlike typical 7-year-olds however, he already has an established source of income even at […]

Marketing Minefield: The 4 Most Common Mistakes in Content Marketing

Have you noticed that in recent years when we see a story about a brand or a public figure that went viral, 50% of the time it was because they did something incredibly stupid? While it’s true that instances of your brand going viral could rapidly raise your brand’s profile in the matter of days, […]

Worthy of Consideration: The 4 Different Ways You Can Make Your Content More Relevant

This piece partly came from the discussion I had with a friend on the merits of Final Fantasy VII, the arguably most loved entry of the long-running and highly popular Japanese RPG series. Our discussion was on how that reputation was deserved or not and my arguments was that the game was fondly remembered for […]

Zeroing on a Target: How to Find the Right Niche for your Content

Are you aware of the term ‘Bronies’? A portmanteau of the word ‘bro’ and ‘ponies’, Bronies refer to a community of adult fans of the children’s show My Little Pony. Originally, the term was used to refer to the adult male fans of the show, which are mainly aimed at young girls but it has […]

The Surprising Reason Why You Should Take a Break from Your Company Once in a While

I have been working for years at a creative agency that requires me to be creative and ready to prepare for high quality content every day. It is a priority for me to do good jobs for our clients because our agency provides SEO services to grow our clients’ business. However, as much as I’m […]

Step Up Your Game: The Special Skills Your Digital Marketing Manager Needs to Hone for Your Business

Being a digital marketer is both fun and worries. It is fun when I get to be creative and entertaining, but I’m sometimes worried if one day I will run out of ideas and solutions. I have this insecurity within me that makes me scared of having no passion in the creative job I have […]

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