Social Media Archives - Page 3 of 8

Marketing Hand-in-hand: Co-Creation as the Future of Influencer Marketing

Look at any top music charts these days and 90% of the time, you’re going to find that a single song can have multiple credited musicians. Last week for example saw the release of British folk singer Ed Sheeran’s latest album, titled No.6 Collaboration Project. That title is actually rather apt because there’s actually no […]

A Guide to Effective Influencer Marketing on Instagram Using a Business Owner’s Perspective

Having a start-up business may be tough at first, because it is not about your brand or products, but it is about gaining audience. After all, your business exists because you have people that buy your products, right? The problem is; attracting those people may be challenging at first. First, you have to find them. […]

Having Fresh Startup Business? This is How You Grow Your Audience on Social Media

Every start-up company owner has the same problem the first time they are building their business; audience. If you have just started your own online shop, the first obstacle you have to face is how to grow your audience on social media. You may have social media presence but you end up getting fake followers […]

How Consistency Can Make or Break Your Content Marketing Efforts

In the world of marketing, it’s quite common to see marketers and businesses constantly chasing for the elusive virality, now considered the Holy Grail of marketing. Having one of your ads go viral could launch your brand into the spotlight just in the matter of hours, which can be a huge boon for any small […]

Think Pink: Rethink Your Social Media Content Strategy Using Customer Behaviour and Good Cause Approach

It is not a new sight to see businesses all over social media nowadays. Social media has become more effective and budget-friendly marketing place in this era. Why is it more effective? With billions of daily active users and features to target the right audience, it is easier to reach people on social media than […]

How to Make Use of Customer Feedbacks on Social Media for Your Business

I have to admit that social media has the power to make or even break a brand. If I didn’t know a brand from social media posts, then it is possible that I would never know about it for the rest of my life. You could say I’m a social media addict. However, despite the […]

Restraining Order: 4 Things Businesses Should Never Post on Social Media

For all of its silly memes and hilarious webcomics, social media is actually a pretty cutthroat world. A friend of mine who is somewhat big on Instagram came to this realization when she was caught posting something pretty insensitive while on a long haul flight. She was sat near a family with a raging toddler […]

The Difference between B2B and B2C Companies Based on Social Media Marketing

A lot of people know businesses but not many know the differences. The discussion about the difference in strategy between a B2B company and a B2C company has long been talked about for so many years. As a B2B company’s digital marketer, I have always been asked what’s the difference between B2B and B2C company […]

Give and Take: How to Create Meaningful Instagram Giveaway

I am pretty sure almost all of us love giveaways. However, only some lucky winners will get picked and that’s okay. At first, I thought giveaways were just a scam that I was like, “Oh, please that was just your sick plot to get those people to spam-like your posts and follow your social media […]

How to Manage Social Media as an Introverted Business Owner

We all are born with different kinds of behaviours. If you are into psychology, you might be familiar with Myers-Briggs Type Indicator (MBTI) test that basically divides us into 16 personalities. Those 16 personalities have two different demeanours that reflect someone’s tendency to prefer to be around with people or the tendency to be more […]

Category: Social Media