By Building Bridges: Social Media as a Tool to Connect with your Customers
Last week, I had an interesting conversation with a friend who runs in the classical music space. He is a member of an orchestra and she sometimes manages the social media account of the orchestra together with a couple other members, including Instagram. Sometime during last year’s orchestral season, the official account of the orchestra […]
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Easy and Affordable Social Media Marketing Tips for Reseller
To be honest with you, I have always been interested in selling beauty products. I didn’t mean building my own factory and setting up my own brand. That’s still a long way to go to reach there and I believe I can reach that. However, for now, I’m fine with just being a reseller as […]
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When Social Media and Retail Got Together: The Rising Trend of Social Commerce
In the ten years since 2008 when Facebook first blew up in the mainstream, how many times have your purchasing decisions were affected by something you see in social media? I was never big on social media because I like my privacy too much but recently, I made a bit of a u-turn and begin […]
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Customer Retention: How to Use Social Media to Gain Customers’ Loyalty
More than a decade ago, when I was still in school, I fell in love with the spy comedy-drama Chuck starring Zachary Levi, which you’ll be seeing in the upcoming Shazam! from DC, in the titular role. Chuck was very funny, but it was also somewhat quirky and even then, I remember being the only […]
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How to Choose the Ideal Social Media Platform for Your Business
One unmentioned aspect of the world in 2019 is that there are now as many coffee shops in the 10 km radius around my place as there are available social media platforms. It might sound like an exaggeration but really, once you wander off the established selections of Facebook, Instagram and Twitter, there are at […]
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Politically Correct: Should Your Business Express Your Political Opinion on Social Media?
Interacting and being involved on social media is something fun sometimes, especially if you are joining a community or something. Forget community, being on social media itself is already something fun – well, at least for some or most people in the world, including me. It is fun to join a conversation in some groups […]
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IGTV vs. YouTube: Which One Should You Use for Your Business?
I’m sure you have noticed many new features Instagram has launched lately. First, they redesigned their logo, next they launched Instagram story (IG story in short) feature, not to mention other features included in the IG story itself, like augmented reality and brand-new filters. Now, as if that wasn’t enough already, they launched another feature […]
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Capitalizing on Tragedy: The Dangers of Responding to Breaking News on Social Media
In January of 2019, a viral 1-minute video began to emerge of a group of American teenagers from the Covington Catholis High School wearing the MAGA (Make America Great Again) hat surrounding an elderly Native American man while he was playing a ceremonial drum. To say that the teenagers came off looking bad in that […]
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Drop it like a Bad Habit: 4 Awful Social Media Practices and How to Avoid Them
Stupid things happen regularly on social media. This is an indisputable fact and even as I’m typing this, a politician, a celebrity or a company probably just posted some insensitive/offensive/tone-deaf remarks and/or images on Twitter or Instagram that would lead to said post being taken down and the offending figure apologizing for said post. In-between, […]
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“Who Viewed My Instagram Profile?” The Truth about Those Apps that You Need to Know
It has become more common to know that people are addicted to social media. I may also be one of them. Yes, I check on social media too often for my liking that somehow I am trying to find a way to go on social media diet. I know it sounds too much, but it’s […]
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