# Melbourne SEO Pro

> Melbourne SEO Pro helps Melbourne businesses get found on Google and in AI search, and turns those visitors into enquiries. Run by George D Papdan and backed by Intellecta, with 20+ years building websites in Melbourne.

- Run by: George D Papdan, with Intellecta (https://intellecta.com.au/), a Melbourne web development company
- Experience: 20+ years building websites in Melbourne
- Based in: Williamstown, Melbourne VIC 3016. Works with businesses across Melbourne and Australia.
- Phone: 03 8899 7868 · Email: info@intellecta.com.au
- How it works: no cold outreach. Clients call or send a message, and get an honest answer about whether SEO work will help.
- Start a conversation: https://melbourneseopro.com.au/contact/

## Services
- [Website overhaul for more enquiries](https://melbourneseopro.com.au/services/website-overhaul/): A rebuild of the pages that matter, so the people already visiting your site actually call or enquire. This is how Property Valuation Vic went from zero leads to five a week.
- [AI search optimisation (GEO) for Melbourne businesses](https://melbourneseopro.com.au/services/ai-search-optimisation/): Practical, evidence-based work to help ChatGPT, Google AI Overviews, Gemini and Perplexity find, trust and recommend your business, without the hype.
- [Local SEO for Melbourne businesses](https://melbourneseopro.com.au/services/local-seo/): Google Business Profile, reviews, location pages and the local signals that put you in the map results, and in the AI answers that increasingly draw on them.
- [SEO health check](https://melbourneseopro.com.au/services/seo-health-check/): A one-off review of your website's search setup, covering Google, Bing, speed, indexing and AI crawler access, with a short list of fixes in order of what will actually move the needle.

## AI search
- [Staying visible in AI search: what actually works](https://melbourneseopro.com.au/ai-search/): ChatGPT, Google AI Overviews, Gemini and Perplexity now answer the questions your customers used to type into Google. Here is how they choose which businesses to mention, what is evidence and what is hype.

## Results
- [Case study: Property Valuation Vic](https://melbourneseopro.com.au/results/): Tom Nagy's valuation business had a website that looked fine and produced nothing. After a complete overhaul it was bringing in five genuine enquiries a week within a month, with no ads and no blog factory.
- Client review (Tom Nagy, Owner, Property Valuation Vic): "Our old website looked fine and did nothing. Zero enquiries. George rebuilt the whole thing, and within a month we were getting five genuine valuation enquiries a week. These are real people ready to book. I wish we'd done it years ago."

## Guides
- [Do you need an llms.txt file? Probably not, but here's ours](https://melbourneseopro.com.au/guides/do-you-need-an-llms-txt-file/): An llms.txt file is a plain summary of your site for AI tools. It's harmless and cheap to add, but Google says it ignores it and most AI crawlers rarely ask for it. Don't pay anyone to sell it as a fix.
- [How to get your business recommended by ChatGPT](https://melbourneseopro.com.au/guides/how-to-get-your-business-recommended-by-chatgpt/): Let OpenAI's search crawler read your site, get properly indexed in Bing, answer common questions clearly on your pages, and build real reviews and mentions. There's no switch to flip and no one can guarantee it.
- [Is SEO dead because of AI? An honest answer](https://melbourneseopro.com.au/guides/is-seo-dead-because-of-ai/): No. AI search tools mostly draw on pages that already rank well, so good SEO is how you get into AI answers. What has died is the old playbook of keyword-stuffed blogs and link schemes.
- [Why your website gets traffic but no leads](https://melbourneseopro.com.au/guides/why-your-website-gets-traffic-but-no-leads/): Usually it's not the traffic. It's that visitors can't quickly tell what you do, whether you serve them and what it costs, or they can't easily call or enquire on a phone. Fix those and the same traffic starts converting.

## About
- [About George D Papdan](https://melbourneseopro.com.au/about/): I've been building websites in Melbourne for more than 20 years, through Intellecta. Melbourne SEO Pro is the part of what we do that's focused on one thing: getting your site found and turning visitors into calls.
- [Contact](https://melbourneseopro.com.au/contact/): call 03 8899 7868, email info@intellecta.com.au, or send a message.

## Common questions
### Is SEO dead because of AI?
No. AI Overviews and ChatGPT mostly cite pages that already rank well. Good SEO is how you get into AI answers. [The longer answer](https://melbourneseopro.com.au/guides/is-seo-dead-because-of-ai/).

### How do I get my business recommended by ChatGPT?
Be clear about what you do and where, let OpenAI's search crawler in, get indexed in Bing, and earn reviews and mentions. There's no secret switch. [How it works](https://melbourneseopro.com.au/guides/how-to-get-your-business-recommended-by-chatgpt/).

### Do I need an llms.txt file?
It's harmless and we add one, but Google ignores it and most AI tools rarely ask for it. Anyone selling it as a fix is overselling.

### Can anyone guarantee I will show up in AI answers?
No, and be wary of anyone who says they can. We can make you the clearest, fastest, most trustworthy option. That is what gets picked.

### How long does it take?
Technical fixes show up in weeks. Property Valuation Vic went from zero to five leads a week in under a month, though every market is different.

### What is GEO (generative engine optimisation)?
GEO is a name for making your business easy for AI tools like ChatGPT and Google AI Overviews to find, understand and cite. In practice it is good SEO plus Bing, crawler access, clear answers and reputation.

### What is the difference between SEO, AEO and GEO?
SEO is being found in search engines. AEO (answer engine optimisation) focuses on being the direct answer to a question. GEO focuses on AI-generated answers. They overlap almost completely, so treat them as one job.

### How do I show up in Google AI Overviews?
Google says there are no extra requirements beyond normal SEO: be indexed, be eligible for a snippet, and have helpful content that answers the question. AI Overviews mostly cite pages that already rank.

### Does ChatGPT use Google or Bing?
ChatGPT search uses OpenAI's own crawler plus search partners, with Bing a major source. Being well indexed in Bing helps you appear in ChatGPT.

### Should I block AI bots like GPTBot in robots.txt?
You can block training bots like GPTBot without affecting search answers. Do not block OAI-SearchBot, PerplexityBot, Googlebot or Bingbot if you want to appear in AI search results.

### Does schema markup help with AI search?
It helps machines read your page, but Google says no special schema is needed for AI features, and it must match what is visible on the page. It supports good content; it does not replace it.

### How important are Google reviews for AI recommendations?
Increasingly important. AI tools giving local recommendations lean on Google Business Profile information, reviews and mentions around the web. Steady, genuine reviews matter.

### Will AI Overviews reduce my traffic?
For some informational searches, yes. But people who click through from an AI answer tend to be further along in deciding, so a website that converts well matters more than ever.

### How can I tell if AI tools mention my business?
Ask ChatGPT, Gemini and Perplexity the questions your customers ask and see who they name. Bing Webmaster Tools also has an AI Performance report showing citations in Copilot, and Search Console includes AI Overview traffic.

### How long does it take to show up in AI search?
Crawler and indexing fixes can take effect within weeks. Reputation signals like reviews and mentions build over months.

### Can anyone guarantee I will appear in ChatGPT or AI Overviews?
No. No one controls what AI tools say. Be wary of anyone promising guaranteed AI rankings.