business Archives - Page 21 of 23

The Things that Matter: 5 Most Important Google Ranking Signals of 2018

How do you peel an orange correctly? Who exactly is Banksy? Was I a victim of Thanos’ finger snap? Those are some of the questions I’ve asked Google in the past few weeks and some have satisfying answers (I was slain by Thanos, for the greater good) while some are inconclusive (apparently, it’s impossible to […]

Ethics in Marketing: Tips on Applying Political Correctness in Marketing

2018 is the year of division. Whether it’s political, religious, scientific or something silly like Laurel or Yanny, almost everything is up for debate. Even the World Cup, normally a cultural melting pot where people and countries can put aside their differences for the love of the game isn’t free of its controversies, not the […]

A Beginner’s Guide on How to Use Trending Topics for Your Business on Social Media

Using social media accounts for personal use is different than using it for managing a brand. While you can express yourself freely anytime you want on your personal social media account, it is a different story when it comes to using social media account for business – you can’t just do anything you want and […]

Simple Steps on How to Fix Your Mistakes in Your Previous SEO Campaign (If You’ve Been Penalised by Google)

Doing SEO campaign is something you will get used to when you run a business. Business owners use SEO services to grow their business, because SEO can boost a business’ visibility so that people can find the business. Of course, in order to gain long-lasting results, you have to do SEO campaign properly and in […]

How Long Does It Take for SEO Techniques to Finally Kick in?

Business is a commitment. Once you have decided to own a business, you are making a commitment to yourself that you will protect your business at any cost. Of course, you protect your business by making the efforts. There are many ways to manage a business, increase sales and boost promotions, starting from social media […]

Disgruntled Readers: 4 Tips on Why Your Writing Isn’t Connecting With Readers

Kazuo Ishiguro, 2017’s winner of the Nobel Prize in Literature, and someone whom I profoundly admire, had this to say about his writing. “One person writing in a quiet room, trying to connect with another person, reading in another quiet – or maybe not so quiet – room. Stories can entertain, sometimes teach or argue […]

This is not a Typo: Using Grammarly for Marketing

Those were the best 3 years of my live. My main mission here is to sea the best of what Australia has to offer. The rising trend of outdoor accomodations. The above are just some of the examples of the mistake I’ve made ever since I’ve started to write professionally. I like to think that […]

Your Target Audience Does NOT Want (and Does NOT Need) to See This Content on Your Social Media

Having social media accounts for business is not only considered as necessary for business owners, but also essential. It is not an unfamiliar sight anymore for us to see businesses being active on social media. The reason is simple; social media is a “place” where the majority of people are just “there” socialising with each […]

The Importance of Building Your Buyer Personas to Create a Top-notch Content Marketing Strategy…and How to Do It

In the business world, marketing is the primary key in supporting the establishment of a business. Therefore, business owners always work hard in order to create countless marketing strategies to grow their business. Of course there are other essential components that complement successful marketing strategies, such as building a website, creating advertisements, making high quality […]

Event Horizon: Tips on Using SEO to Promote Your Events

Running an event is tough. Depending on the scale of the event itself, the logistics could vary from simply booking a conference room and the assorted meals or closing off parts of the city to make way for a circuit right in the middle of the city. As such, the discussion on optimizing your event […]

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