By Content Marketing Ideas from the 2017’s Awards Finalists That You Can Improve in 2018
Marketing is part science, part art. You can the science behind psychology and data analysis to predict consumer behavior and trends. Other times, like what KFC did with their 11 Herbs and Spices marketing stunt from last year, some innate originality is involved that has nothing to do with science. Now, the artistic part with […]
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Instagram vs. Facebook: Which One is Best for Your Business?
The use of social media has been undeniably influential for almost every aspect of life, including business. With Facebook users reaching more than 2.2 billion users and Instagram users reaching more than 800 million users, many business owners find it as an opportunity to increase their brand awareness. If you are a business owner, you […]
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PASO and Alexa: How Voice is Changing the Outlook of SEO
Beginning when Siri first launched with the iPhone 4S way back in 2011, integrated virtual assistants have slowly, but surely wriggled their way into the cultural lexicon, with the 2013 Spike Jonze film Her imagining a future where the difference between human beings and virtual assistants are purely physical. As of now, there are a number […]
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How to Build an Effective Content Marketing Campaign Told by the Experts Themselves
They say marketing is like magic. We use its strategy to mesmerise people. Just using the right “charm”, we can attract people’s attention at the drop of a hat. Well, the truth is, it is not that simple. In this era where almost everything is digital, it has become more common for businesses to have […]
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The Binaries of SEO, White Hat vs Black Hat
An SEO strategy, like Morpheus’ blue pill and red pill, is at its core divided into two very distinct choices. Akin to the popular distinction between hackers, the people working in the industry dubs them the ‘white hat’ and the ‘black hat’ SEO. In layman’s terms, white hat refers to SEO agents that work within […]
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The Best Opportunities to Rank High for Your SEO in 2018
As a business owner, it is only natural for you to want the best for your company, especially in 2018, where you can start everything again. Therefore, aside from planning a better content marketing strategy for improving your business, you can also start your 2018 with planning more for SEO. If you are already using […]
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Beginner’s Guide to SEO: This is How SEO Works
Nowadays, people are getting used to hearing the term “SEO”, the short term for “Search Engine Optimisation”, especially those who are “living” in the business world. Many business owners try to learn more about SEO through SEO consultation, because of its importance in improving a business. So, what is SEO? SEO is a process to […]
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Your SEO To-Do-List: Strategic Tips to Optimise Your Website
Most business owners nowadays have their own websites, and are already familiar with the term SEO (Search Engine Optimisation) and why it is important for their business. Of course, in order for their brand to be recognised by people in the world, they need to make the world “notice” them. There are ways to make […]
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Here’s How Social Media can Improve SEO
When it comes to SEO, it will never “grow apart” from its connection with social media and content marketing. Even some people thought they were the same thing, while in fact; they are just connected to each other, but still different in meaning. For that reason, social media is one of the essential parts in […]
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Reasons Why Your Website is Not SEO Friendly
You’ve got it right. You had an excellently designed website, people saw a very charming website – your website; you seemed to be doing well with this. That’s until you realized your website did not get ranked high and seemed to be not easily read by search engines, and not easily found by potential customers; […]
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