By This is not a Typo: Using Grammarly for Marketing
Those were the best 3 years of my live. My main mission here is to sea the best of what Australia has to offer. The rising trend of outdoor accomodations. The above are just some of the examples of the mistake I’ve made ever since I’ve started to write professionally. I like to think that […]
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Your Target Audience Does NOT Want (and Does NOT Need) to See This Content on Your Social Media
Having social media accounts for business is not only considered as necessary for business owners, but also essential. It is not an unfamiliar sight anymore for us to see businesses being active on social media. The reason is simple; social media is a “place” where the majority of people are just “there” socialising with each […]
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The Importance of Building Your Buyer Personas to Create a Top-notch Content Marketing Strategy…and How to Do It
In the business world, marketing is the primary key in supporting the establishment of a business. Therefore, business owners always work hard in order to create countless marketing strategies to grow their business. Of course there are other essential components that complement successful marketing strategies, such as building a website, creating advertisements, making high quality […]
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Event Horizon: Tips on Using SEO to Promote Your Events
Running an event is tough. Depending on the scale of the event itself, the logistics could vary from simply booking a conference room and the assorted meals or closing off parts of the city to make way for a circuit right in the middle of the city. As such, the discussion on optimizing your event […]
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Content Marketing Ideas from the 2017’s Awards Finalists That You Can Improve in 2018
Marketing is part science, part art. You can the science behind psychology and data analysis to predict consumer behavior and trends. Other times, like what KFC did with their 11 Herbs and Spices marketing stunt from last year, some innate originality is involved that has nothing to do with science. Now, the artistic part with […]
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Instagram vs. Facebook: Which One is Best for Your Business?
The use of social media has been undeniably influential for almost every aspect of life, including business. With Facebook users reaching more than 2.2 billion users and Instagram users reaching more than 800 million users, many business owners find it as an opportunity to increase their brand awareness. If you are a business owner, you […]
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How to Think Outside the Box without Being Off Topic in Content Marketing Strategy
Having a business is not just about having money and asset for your business. When you own a business, you are expected to grow so that you can also grow your business. Therefore, in order to grow, a business owner must not only possess a strong business mind, but also possess a great marketer’s mind […]
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Examples of Bad Social Media Trend Practices You Should Never Do
It has become common knowledge that social media has great influence on many things in life. People use social media not only to express themselves and keep in touch with their friends or family, but also for business and brand promotion. Why is social media very influential, especially for business? Well, the simple answer would […]
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Time Signal: How to Optimize Dwell Time for Your Website
Not many people would admit this but SEO can be a pretty esoteric field of business. The lack of transparency to how an algorithm decides a ranking for a particular page is one contributing factor but as the algorithm itself grew more and more sophisticated, the sheer amount and complexity of factors (some of which […]
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Data Mining: Why Statistics are Important for Your Blog Posts in 2018
Numbers don’t lie. They may not tell the whole truth and sometimes, what they mean can be left up to interpretation but numbers never lie. This core tenet is why any a review of a sports car is peppered with facts on its top speed, 0-60 times, the amount of lateral g the car produces […]
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