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Worthy of Consideration: The 4 Different Ways You Can Make Your Content More Relevant

This piece partly came from the discussion I had with a friend on the merits of Final Fantasy VII, the arguably most loved entry of the long-running and highly popular Japanese RPG series. Our discussion was on how that reputation was deserved or not and my arguments was that the game was fondly remembered for […]

Beneficially Social: How to Manage Social Media for Business Like the True Specialist

With the increase and the improvement of technology and innovation, there are many things we can do without having to leave our house. Have you ever noticed that as time goes by, technology nowadays is all about making things easier for humans to do many things at once? Yes, we often buy things online straight […]

Smart Business People Say These Phrases Every Day and You Should, Too

We are born with different characteristics and personalities as well as looks. There are things we cannot change in this world because those are purely given by God. We can’t choose who our parents are. We can’t choose our skin colour. We can’t choose our ethnicity. However, we can choose what we are going to […]

Zeroing on a Target: How to Find the Right Niche for your Content

Are you aware of the term ‘Bronies’? A portmanteau of the word ‘bro’ and ‘ponies’, Bronies refer to a community of adult fans of the children’s show My Little Pony. Originally, the term was used to refer to the adult male fans of the show, which are mainly aimed at young girls but it has […]

Issue-based Marketing: The Role Brands are Playing Regarding the Issues of Our Time

At the beginning of May, Muslims around the world began a month-long ritual of fasting during the Holy Month of Ramadan. For each day during Ramadan, the fast begins at dawn and ends at sunset and before the fast begins, Muslims eat some pre-dawn meal to ensure they still have the energy to get through […]

Your Biggest Content Marketing Challenges, Now Solved

Marketing has always been every business’ challenge when it comes to finding more real paying customers. While humans are born with instinct and brain, not all are capable of being creative and having the skills for ‘persuading’ other people. If you are a business owner or a marketing staff, you must be familiar with how […]

The Surprising Reason Why You Should Take a Break from Your Company Once in a While

I have been working for years at a creative agency that requires me to be creative and ready to prepare for high quality content every day. It is a priority for me to do good jobs for our clients because our agency provides SEO services to grow our clients’ business. However, as much as I’m […]

Social Media Census: How to Better Understand Your Target Audience on Social Media

The internet is a vast ocean of content. I shouldn’t have to say that since it’s already obvious to pretty much everyone at this point. It’s so big that even if you stick to a single website, such as YouTube, you couldn’t possibly consume every single piece of content in there, partly because there’s so […]

Comment, Like, and Share: 4 Tips to Boost Engagement from your Content Marketing Efforts

The science behind viral contents is probably one of the most sought-after formulas among marketers and businesses alike. I never understood what is exactly interesting about ‘the dress’ for example or that hubbub around the ‘Laurel or Yanni’ audio clip that went so big that eventually, the actual White House eventually made a video around […]

Step Up Your Game: The Special Skills Your Digital Marketing Manager Needs to Hone for Your Business

Being a digital marketer is both fun and worries. It is fun when I get to be creative and entertaining, but I’m sometimes worried if one day I will run out of ideas and solutions. I have this insecurity within me that makes me scared of having no passion in the creative job I have […]

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