By Step Up Your Game: The Special Skills Your Digital Marketing Manager Needs to Hone for Your Business
Being a digital marketer is both fun and worries. It is fun when I get to be creative and entertaining, but I’m sometimes worried if one day I will run out of ideas and solutions. I have this insecurity within me that makes me scared of having no passion in the creative job I have […]
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Put in One’s Two Cents: Should You Use Instagram Ads for Your Small Business?
I’ve been using Instagram for 5 years, even before the platform changed its brand logo, before they added Instagram story feature and of course before Instagram ads were popular. Last year (if I’m not mistaken), I started seeing Instagram story ads appearing after one or two stories of my friends’. This got me thinking, “Is […]
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Crazy Rich Panthers: 4 Tips in Using the Power of Cultural Marketing
For good and for bad, identity politics have become a distinctively unavoidable issue in the past few years. It is impossible for one to not note that the Christchurch gunman, who I steadfastly refuse to name, is an Australian and in the manifesto he shared just before the attack, there are mentions of a ‘white […]
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Using Google to Help You with Google: How SERP Can Help You Find Alternative Keywords
Consumerism’s greatest sleight of hand is convincing the world, present company included, that to save money, you have to spend more money. I’ve been in countless situations where in order to take advantage of a sale, I have to spend extra and buy things I don’t necessarily need, typically during buy two, get one free […]
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What You Can Learn from Vogue Magazine about Content Marketing
As a marketer, I always want my target audience see my content. However, with the increase of other businesses in the same industry as well as their marketing strategy, even the greatest content marketing strategy can possibly go unnoticed. Even though your content is valuable, there is a chance your target audience is more focused […]
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Title Champs: 4 Tips on Creating Killer Titles for the Purpose of SEO
The attraction was to my mind, immediate. The cover was intriguing but not exactly revealing and the blurb included references to Salinger’s Catcher in the Rye, which is like catnip to me during those early years of college but it’s the title that I felt most connected to, The Perks of Being a Wallflower. I […]
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To Light the Fading Rays of the Sun: How to Make Your Employees Stay Motivated and Excited about Content Marketing
Humans are born with different kinds of personalities; even identical twins are not the same when it comes to what they like and what they dislike. However, when we are talking about work life, unless you are doing what you really love, you are bound to get tired of it sooner or later. If you […]
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Going for the Likes: 4 Social Media Rules Businesses Have to Abide by in 2019
What I’m about to say might surprise but there are indeed rules you have to abide by on the internet. I know that sounds ridiculous given the depths of depravity the dark corners of Reddit and 4chan are capable of but I do believe that there are still lines you should never cross online. I […]
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Meaningful Marketing Quotes for Your Digital Marketing Inspirations
Anyone can be your teacher even those who are younger than you, because age is just a number. Age doesn’t define your wisdom, but experience does. That being said, regardless of how many experiences one person has, anyone can still be our teacher. Take example from my 7-year old nephew. My brother in-law and my […]
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Showing All of Your Cards: The Importance of Transparency for Businesses on Social Media
Even if I’ve never stepped foot in the United States or the fact that the results of the 2020 United States presidential election won’t affect me personally, I find myself enamored by what’s going on over there. Partly because America has an outsize role in culture as a whole and that everything coming out from […]
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