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Instagram 101: How You Can Use Carousel Post on Instagram in Creative Ways for Your Business

Almost everybody in the world uses social media, including you, right? Even some people just can’t live without it. There are types of people who use social media; some are just trying to express themselves, some wanting to reach out to their friends and communicate, some use it as a source of money – and […]

5 Tips to Kickstart Your Link Building Campaign

One of the joys of this social media age we’re in is that defining fame has never been easier. For example, I could easily say that Chris Hemsworth is the most famous Australian there is. Yes, even so more than the Kidmans, Blanchetts, and Minogues of the world. Blasphemy you say? Perhaps, but I’m not […]

Finding Your Voice: 5 Easy Steps of Social Media Branding

Germany is known for a lot of things. There’s that mustachioed dictator we’re all familiar with, the birthplace of one of the most famous composer in history and three of the most prominent luxury car brands in the world. Anyone who’s the least bit interested in cars will no doubt be familiar with Audi, the […]

Making Amends: 4 Tips on How to Handle Social Media Missteps

Just last week, the internet had a little bit of fun when one of the planes from the Hong Kong flag carrier Cathay Pacific was found to suffer from a glaring typo in its paint job. Instead of a text on the plane’s side spelling ‘Cathay Pacific’ as it normally would, it spells ‘Cathay Paciic’ […]

Objective Search: What exactly is a Search Engine?

In late August of 2018, the 45th President of the United States, Donald Trump, continues his battle against pretty much almost everyone by accusing Google of being biased against him with a series of early morning Twitter posts from his official account. If that wasn’t enough, President Trump also posted thinly-veiled threats against the search […]

Sky-high Opportunity: Reasons to Use Skype for Business Communication and Collaboration in 2018

Who doesn’t love instant messaging? We all love it. It is easier, faster and cheaper that we only need internet connection to use that. Aside from that, instant messaging is very convenient when it comes to social media, as it connects us to our friends or family faster than any average mobile messaging. I’m sure […]

Splitting Hairs: The Distinction between Content Writing and Copy Writing

It’s a tale as old as time. You applied for a position online, you were asked to come for an interview, you nailed said interview, you negotiated your compensation and you finally arrived at the office on your first day of work. And at some point, usually during during a lunch break, you realize that […]

Should Non-profit Organisation Have a Website?

Having a website for business is common, but having a website for non-profit organisation? That is something. Having a website for a good cause that does not get you anything back in return is something you can be proud of. Not because you are boastful, but it is because you care. With so many websites […]

Behavior in Marketing: 4 Tips on Social Media Etiquettes Your Business Need to Abide by

The internet is full of contradictions. On one hand, this is the place where we, as a society, collectively gush over our feline friends, with cat-related contents still proving to be one of the most popular things out there. On the other hand, it is also a place where the digital divide has provided the […]

Creative and Well-Thought Out Content Marketing Examples You Can Learn from

When it comes to business, being creative and logic is essential, especially if you are creating a strategy for your content marketing. If you own a business, you may find being creative and logical at the same time is going to be helpful for your business, because you can produce well-prepared and well-thought out content […]

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