By 4 Steps to Get the Best Out of Keyword Research in SEO
Every internet search begins with a query. Whether spoken or written, words are the most powerful tool we have in our search for knowledge. Almost every website now has a search feature of their own, enabling visitors to search for specific contents they’re looking for. For better or for worse, search engines have more or […]
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Understanding Your Customers: What Do Your Customers Say About You on Social Media?
Have you ever bought something based on the recommendation from a friend or simply from social media influencers or YouTubers? Well, you are not alone, me too. But can you imagine how great it is that a simple review from the internet can influence us to buy something? Yes, that’s the power of the internet […]
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Community Outreach: How to Integrate CSR with Marketing
On the 5th of August, 2018, a 7.0 earthquake hit the island of Lombok, Indonesia. The island, together with the smaller 3 Gili archipelago located just off the northwest coast, is a popular tourist spot. The majority of structures in the island were damaged or outright destroyed and more than 350,000 people were displaced as […]
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The Importance of Shaping Your Brand Identity for SEO
As time goes by, the series of challenges in the business world have been increasing and the competition between business owners has been tighter. With the challenges and obstacles, they are encouraged to provide the best for their customers, and with that goal in mind, business owners are expected to increase their brand awareness. How? […]
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Skills You Should Improve to Deliver the Best Content Marketing Strategy
Let’s get straight to the point; in the business world, you will never be separated from content marketing. Why? That’s because content marketing is the core of business management. Building content marketing strategy is one of the most difficult parts of managing a business, because not all people can really understand ideas and how to […]
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B2B vs. B2C: Using Similar but Different Approach to the Content Marketing Strategies
When you learn about business or are planning to have one, you must be familiar with the terms B2B and B2C. Yes, when you get into the business world, you will meet these terms. For those who don’t know, business-to-business companies or B2B, are companies that offer products or services to other businesses. For example, […]
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These Not-So-New Instagram Features Can Help You Get the Best Out of Your Social Media Campaign
The use of social media has been undoubtedly influential for many things in life, especially for business. Now social media is not only for personal use, but also for business or even government as well. The benefits of using Instagram for business can be felt when a post is viewed by many people at once, […]
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The Things that Matter: 5 Most Important Google Ranking Signals of 2018
How do you peel an orange correctly? Who exactly is Banksy? Was I a victim of Thanos’ finger snap? Those are some of the questions I’ve asked Google in the past few weeks and some have satisfying answers (I was slain by Thanos, for the greater good) while some are inconclusive (apparently, it’s impossible to […]
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Understanding Searcher Intent for the Purpose of SEO in 2018
What exactly does SEO do? Parsing the term based on its element, search engine and optimization, we can safely surmise that it has something to do with making the best or most effective use (optimization) of search engines. But who decides what is ‘best’ or ‘most effective’? What criteria are being used for ‘best’ and […]
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This is not a Typo: Using Grammarly for Marketing
Those were the best 3 years of my live. My main mission here is to sea the best of what Australia has to offer. The rising trend of outdoor accomodations. The above are just some of the examples of the mistake I’ve made ever since I’ve started to write professionally. I like to think that […]
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