By The Rise of Voice Search and Conversational Language in 2018
When the Amazon Echo was first released to the American public in 2015, people were quick to judge the smart speaker and Alexa by extension, as a novelty. The view was that even though asking Alexa about the weather would make for a good party trick, it wasn’t something that could be relevant. Now though, […]
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Angry Customers 101: How to Properly Handle and Respond to Customer Complaints on Social Media
There are many kinds of risks that may happen when you start a business; failures, errors, dysfunctionality, manipulation, fraud, treasons, and even complaints. With those risks in mind, business owners are required to have strong personality that includes a great deal of patience, sincerity – the inner beauty of a survivor. That being said, this […]
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Editor’s Picks: Why Your Business Needs a Content Editor for the Purpose of Marketing
In July this year, President Trump visited the UK in a much protested trip that included, among all things, an inflatable baby caricature of Trump that was flown over Parliament Square, London and a campaign to try and get Green Day’s 2004 seminal hit song American Idiot to the top of the UK charts. Both […]
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Avoid These Bad Habits If You Are Writing Your Own Article for Your Business
“It can wait.” “I don’t have time.” Those common statements are always found everywhere, especially in a place where lazy people are. I found many people procrastinating their work because of this kind of mindset, especially if their work involves writing. Yes, writing needs creativity, imagination, topped off with accurate information that should inspire readers, […]
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Going Up to 11: How to Incorporate Content Amplification into Your Marketing Strategy
Spent some time strolling through the internet at any given moment and you’d no doubt come to one conclusion, the internet has reached a point of saturation. At last count, 2.5 quintillion bytes of data is generated every day, that’s a grand total of 18 zeros. Focusing our attention on social media sites alone, the […]
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B2B vs. B2C: Using Similar but Different Approach to the Content Marketing Strategies
When you learn about business or are planning to have one, you must be familiar with the terms B2B and B2C. Yes, when you get into the business world, you will meet these terms. For those who don’t know, business-to-business companies or B2B, are companies that offer products or services to other businesses. For example, […]
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These Not-So-New Instagram Features Can Help You Get the Best Out of Your Social Media Campaign
The use of social media has been undoubtedly influential for many things in life, especially for business. Now social media is not only for personal use, but also for business or even government as well. The benefits of using Instagram for business can be felt when a post is viewed by many people at once, […]
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The Things that Matter: 5 Most Important Google Ranking Signals of 2018
How do you peel an orange correctly? Who exactly is Banksy? Was I a victim of Thanos’ finger snap? Those are some of the questions I’ve asked Google in the past few weeks and some have satisfying answers (I was slain by Thanos, for the greater good) while some are inconclusive (apparently, it’s impossible to […]
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Ethics in Marketing: Tips on Applying Political Correctness in Marketing
2018 is the year of division. Whether it’s political, religious, scientific or something silly like Laurel or Yanny, almost everything is up for debate. Even the World Cup, normally a cultural melting pot where people and countries can put aside their differences for the love of the game isn’t free of its controversies, not the […]
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A Beginner’s Guide on How to Use Trending Topics for Your Business on Social Media
Using social media accounts for personal use is different than using it for managing a brand. While you can express yourself freely anytime you want on your personal social media account, it is a different story when it comes to using social media account for business – you can’t just do anything you want and […]
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