By Reach the Right People on Facebook by These Facebook Ads Targeting Tips
It has become common knowledge that social media is a powerful tool for social interaction. Almost the majority of people use social media for their social interaction. For that reason, business people make use of social media for their marketing strategy. Yes, when it comes to increasing brand awareness and recognition, social media is the […]
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4 Ways Ignoring SEO Could Injure Your Company
This might be a surprise to you dear readers, but people are doing an absolutely terrible job when it comes to their well-being. Take exercise for one, I know it’s undoubtedly good for me and perhaps even necessary and yet, you’d have better luck convincing Nick Kyrgios to make more of an effort with his […]
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Things Content Marketers can Learn from Will Smith’s YouTube Strategy
Every celebrity, whether they are actors, actresses, or singers, has their own moment. Casting calls or concerts can come for some of them, but some may not receive job calls anytime soon, and when the latter happens, the celebrities’ name will soon die down and maybe we will never see them again on TV or […]
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Being Woke: How to Use Social Media Activism to Build Your Brand
For those not in the know, usually those above a certain age range, the slang term ‘woke’ refers to an awareness of issues of social injustices across society. If used in a sentence, it would go something like this; “Neo was all woke after he choose Morpheus’ red pill”. The use of the term originates […]
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SEO for Business Owners 101: This is the Correct Way of Starting a Link Building Campaign
So many business owners are hiring an SEO company to do SEO services for them, but never want to get involved with the process, which can result in miscommunication between the agency and the client. I’m not saying that business owners should do SEO work, but when they get involved with the process, it means […]
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Do You Own An Online Store? This is How You Can Make it SEO-Friendly
When it comes to business, people will always start from zero. Do you think Coca Cola immediately got big the first time they run their business? No. They barely sold 10 bottles in a day. But now look at them. Yes, that’s how business goes. However, there are circumstances that you need to look at […]
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Preferential Treatment: How to Use Personalization in Content Marketing
Here’s a question for you, dear readers, how would you define yourself? If someone were to pass you on the street and ask you how you identify yourself, what would your answer be? Would you define yourself by your gender and sexuality? By your social and political views? By your race and nationality? Or by […]
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Making Amends: 4 Tips on How to Handle Social Media Missteps
Just last week, the internet had a little bit of fun when one of the planes from the Hong Kong flag carrier Cathay Pacific was found to suffer from a glaring typo in its paint job. Instead of a text on the plane’s side spelling ‘Cathay Pacific’ as it normally would, it spells ‘Cathay Paciic’ […]
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Finding Inspiration 101: Best B2C-Inspired B2B Marketing Strategies You Can Apply on Your Business
Owning a B2B company may not be as smooth as owning B2C company when it comes to marketing strategies, because you are not directly selling to direct consumers; therefore, your audience is most likely a business owner, and finding business owners to make them recognise your products or services is not that easy. B2C concept, […]
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Objective Search: What exactly is a Search Engine?
In late August of 2018, the 45th President of the United States, Donald Trump, continues his battle against pretty much almost everyone by accusing Google of being biased against him with a series of early morning Twitter posts from his official account. If that wasn’t enough, President Trump also posted thinly-veiled threats against the search […]
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