search engine optimisation Archives - Page 20 of 21

Your Target Audience Does NOT Want (and Does NOT Need) to See This Content on Your Social Media

Having social media accounts for business is not only considered as necessary for business owners, but also essential. It is not an unfamiliar sight anymore for us to see businesses being active on social media. The reason is simple; social media is a “place” where the majority of people are just “there” socialising with each […]

The Importance of Building Your Buyer Personas to Create a Top-notch Content Marketing Strategy…and How to Do It

In the business world, marketing is the primary key in supporting the establishment of a business. Therefore, business owners always work hard in order to create countless marketing strategies to grow their business. Of course there are other essential components that complement successful marketing strategies, such as building a website, creating advertisements, making high quality […]

Event Horizon: Tips on Using SEO to Promote Your Events

Running an event is tough. Depending on the scale of the event itself, the logistics could vary from simply booking a conference room and the assorted meals or closing off parts of the city to make way for a circuit right in the middle of the city. As such, the discussion on optimizing your event […]

Content Marketing Ideas from the 2017’s Awards Finalists That You Can Improve in 2018

Marketing is part science, part art. You can the science behind psychology and data analysis to predict consumer behavior and trends. Other times, like what KFC did with their 11 Herbs and Spices marketing stunt from last year, some innate originality is involved that has nothing to do with science. Now, the artistic part with […]

Instagram vs. Facebook: Which One is Best for Your Business?

The use of social media has been undeniably influential for almost every aspect of life, including business. With Facebook users reaching more than 2.2 billion users and Instagram users reaching more than 800 million users, many business owners find it as an opportunity to increase their brand awareness. If you are a business owner, you […]

How to Think Outside the Box without Being Off Topic in Content Marketing Strategy

Having a business is not just about having money and asset for your business. When you own a business, you are expected to grow so that you can also grow your business. Therefore, in order to grow, a business owner must not only possess a strong business mind, but also possess a great marketer’s mind […]

Data Mining: Why Statistics are Important for Your Blog Posts in 2018

Numbers don’t lie. They may not tell the whole truth and sometimes, what they mean can be left up to interpretation but numbers never lie. This core tenet is why any a review of a sports car is peppered with facts on its top speed, 0-60 times, the amount of lateral g the car produces […]

Things You Wish You’d Known before Using Instagram for Business

Business is like the ticking time, whatever you do, wherever you are; it keeps moving forward. As time goes by, many new businesses are coming, as well as the new trends. No matter how long a business has been operating, it is expected to be better and better with time. That’s why once you get […]

Set Up Your Content Marketing Goals to Identify Your Key Performance Indicators

Tips on Using Content Marketing Goals to Identify Your Key Performance Indicators (KPIs)

Marketing is a never ending entity that will never cease to exist especially now in a world where business is growing and technology is developing. At the same time, the number of businesses keeps increasing and the competition between business owners is getting tougher than ever. It’s true that in the constantly changing world, business […]

Tag: search engine optimisation