By Straight to Your Inbox: How E-mail Marketing Can Help Your SEO Efforts
E-mails have been through a lot since that beautiful time in 1998 where Tom Hanks and Meg Ryan started an online romance via e-mail in the late Nora Ephron’s classic You’ve Got Mail. Various instant messaging and social media platforms have replaced e-mail as our primary way for personal online correspondence while Slack has been […]
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What is the Centre of Excellence and Why is It Important for Content Marketing Strategy?
When we are talking about excellence, we often tend to think it is about excelling in everything; jobs, cooking, crafts, etc. Actually, when it comes to the business world, excellence is about improving and filling what’s missing so it becomes well-prepared and close to perfect. This is especially important for content marketing. Remember the popular […]
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The Rise of Peer-to-peer Marketing: How Micro-influencers are Changing the Marketing Landscape
On the surface, Ryan Kaji is just like millions of 7-year-olds out there. He likes toys and video games, has an endless fascination with water slides and he has parents that loves to capture every millisecond of his unbridled childhood antics. Unlike typical 7-year-olds however, he already has an established source of income even at […]
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Marketing in a Bubble: Why Businesses Should Try Finding a Specific Niche
The goal of marketing has always been about making sure that you could garner the biggest amount of eyeballs for your product and your company. But in a world where pretty much everything is at a saturation point and people’s attention span are so helplessly short, can businesses still fulfill the same marketing goals that’s […]
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Think Pink: Rethink Your Social Media Content Strategy Using Customer Behaviour and Good Cause Approach
It is not a new sight to see businesses all over social media nowadays. Social media has become more effective and budget-friendly marketing place in this era. Why is it more effective? With billions of daily active users and features to target the right audience, it is easier to reach people on social media than […]
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The Best Medicine: The Importance of the Happiness Factor in Content Strategy in 2019
At a glance, the news on how Taylor Swift finally buried the hatchet with best friend-turned-nemesis Katy Perry with a peace offering of cookies might seem somewhat irrelevant but once you’ve stepped back and start to look at the bigger picture, this is actually a pretty smart move from this generation’s defining pop star. Swift’s […]
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How to Make Use of Customer Feedbacks on Social Media for Your Business
I have to admit that social media has the power to make or even break a brand. If I didn’t know a brand from social media posts, then it is possible that I would never know about it for the rest of my life. You could say I’m a social media addict. However, despite the […]
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The Harsh Truth: Ways Marketing Leaders Could Kill Company Cultures without Realising It
When I was a child, I used to think that I could get anything I wanted. When I ran out of money, it didn’t take long before money came in. I thought that everything would come easy, until reality hit me. The first time I got a job after having graduated from university, I had […]
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Marketing Minefield: The 4 Most Common Mistakes in Content Marketing
Have you noticed that in recent years when we see a story about a brand or a public figure that went viral, 50% of the time it was because they did something incredibly stupid? While it’s true that instances of your brand going viral could rapidly raise your brand’s profile in the matter of days, […]
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Restraining Order: 4 Things Businesses Should Never Post on Social Media
For all of its silly memes and hilarious webcomics, social media is actually a pretty cutthroat world. A friend of mine who is somewhat big on Instagram came to this realization when she was caught posting something pretty insensitive while on a long haul flight. She was sat near a family with a raging toddler […]
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