By B2B vs. B2C: Using Similar but Different Approach to the Content Marketing Strategies
When you learn about business or are planning to have one, you must be familiar with the terms B2B and B2C. Yes, when you get into the business world, you will meet these terms. For those who don’t know, business-to-business companies or B2B, are companies that offer products or services to other businesses. For example, […]
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These Not-So-New Instagram Features Can Help You Get the Best Out of Your Social Media Campaign
The use of social media has been undoubtedly influential for many things in life, especially for business. Now social media is not only for personal use, but also for business or even government as well. The benefits of using Instagram for business can be felt when a post is viewed by many people at once, […]
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The Things that Matter: 5 Most Important Google Ranking Signals of 2018
How do you peel an orange correctly? Who exactly is Banksy? Was I a victim of Thanos’ finger snap? Those are some of the questions I’ve asked Google in the past few weeks and some have satisfying answers (I was slain by Thanos, for the greater good) while some are inconclusive (apparently, it’s impossible to […]
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Ethics in Marketing: Tips on Applying Political Correctness in Marketing
2018 is the year of division. Whether it’s political, religious, scientific or something silly like Laurel or Yanny, almost everything is up for debate. Even the World Cup, normally a cultural melting pot where people and countries can put aside their differences for the love of the game isn’t free of its controversies, not the […]
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A Beginner’s Guide on How to Use Trending Topics for Your Business on Social Media
Using social media accounts for personal use is different than using it for managing a brand. While you can express yourself freely anytime you want on your personal social media account, it is a different story when it comes to using social media account for business – you can’t just do anything you want and […]
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Understanding Searcher Intent for the Purpose of SEO in 2018
What exactly does SEO do? Parsing the term based on its element, search engine and optimization, we can safely surmise that it has something to do with making the best or most effective use (optimization) of search engines. But who decides what is ‘best’ or ‘most effective’? What criteria are being used for ‘best’ and […]
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Simple Steps on How to Fix Your Mistakes in Your Previous SEO Campaign (If You’ve Been Penalised by Google)
Doing SEO campaign is something you will get used to when you run a business. Business owners use SEO services to grow their business, because SEO can boost a business’ visibility so that people can find the business. Of course, in order to gain long-lasting results, you have to do SEO campaign properly and in […]
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How Long Does It Take for SEO Techniques to Finally Kick in?
Business is a commitment. Once you have decided to own a business, you are making a commitment to yourself that you will protect your business at any cost. Of course, you protect your business by making the efforts. There are many ways to manage a business, increase sales and boost promotions, starting from social media […]
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Disgruntled Readers: 4 Tips on Why Your Writing Isn’t Connecting With Readers
Kazuo Ishiguro, 2017’s winner of the Nobel Prize in Literature, and someone whom I profoundly admire, had this to say about his writing. “One person writing in a quiet room, trying to connect with another person, reading in another quiet – or maybe not so quiet – room. Stories can entertain, sometimes teach or argue […]
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How to Build an Effective Content Marketing Campaign Told by the Experts Themselves
They say marketing is like magic. We use its strategy to mesmerise people. Just using the right “charm”, we can attract people’s attention at the drop of a hat. Well, the truth is, it is not that simple. In this era where almost everything is digital, it has become more common for businesses to have […]
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