By The Best Medicine: The Importance of the Happiness Factor in Content Strategy in 2019
At a glance, the news on how Taylor Swift finally buried the hatchet with best friend-turned-nemesis Katy Perry with a peace offering of cookies might seem somewhat irrelevant but once you’ve stepped back and start to look at the bigger picture, this is actually a pretty smart move from this generation’s defining pop star. Swift’s […]
READ MORE
How to Make Use of Customer Feedbacks on Social Media for Your Business
I have to admit that social media has the power to make or even break a brand. If I didn’t know a brand from social media posts, then it is possible that I would never know about it for the rest of my life. You could say I’m a social media addict. However, despite the […]
READ MORE
The Harsh Truth: Ways Marketing Leaders Could Kill Company Cultures without Realising It
When I was a child, I used to think that I could get anything I wanted. When I ran out of money, it didn’t take long before money came in. I thought that everything would come easy, until reality hit me. The first time I got a job after having graduated from university, I had […]
READ MORE
Marketing Minefield: The 4 Most Common Mistakes in Content Marketing
Have you noticed that in recent years when we see a story about a brand or a public figure that went viral, 50% of the time it was because they did something incredibly stupid? While it’s true that instances of your brand going viral could rapidly raise your brand’s profile in the matter of days, […]
READ MORE
Restraining Order: 4 Things Businesses Should Never Post on Social Media
For all of its silly memes and hilarious webcomics, social media is actually a pretty cutthroat world. A friend of mine who is somewhat big on Instagram came to this realization when she was caught posting something pretty insensitive while on a long haul flight. She was sat near a family with a raging toddler […]
READ MORE
Pickup Lines: 4 Quick Tips for Persuasive Writing
It took quite a while for me to realize that good writing isn’t always a page-turner. For a piece of writing to be compelling, it almost always has to be good first but not every piece of good writing managed was able to cross that bridge into being compelling. I’ve read books that while definitely […]
READ MORE
The Difference between B2B and B2C Companies Based on Social Media Marketing
A lot of people know businesses but not many know the differences. The discussion about the difference in strategy between a B2B company and a B2C company has long been talked about for so many years. As a B2B company’s digital marketer, I have always been asked what’s the difference between B2B and B2C company […]
READ MORE
Give and Take: How to Create Meaningful Instagram Giveaway
I am pretty sure almost all of us love giveaways. However, only some lucky winners will get picked and that’s okay. At first, I thought giveaways were just a scam that I was like, “Oh, please that was just your sick plot to get those people to spam-like your posts and follow your social media […]
READ MORE
How to Manage Social Media as an Introverted Business Owner
We all are born with different kinds of behaviours. If you are into psychology, you might be familiar with Myers-Briggs Type Indicator (MBTI) test that basically divides us into 16 personalities. Those 16 personalities have two different demeanours that reflect someone’s tendency to prefer to be around with people or the tendency to be more […]
READ MORE
Worthy of Consideration: The 4 Different Ways You Can Make Your Content More Relevant
This piece partly came from the discussion I had with a friend on the merits of Final Fantasy VII, the arguably most loved entry of the long-running and highly popular Japanese RPG series. Our discussion was on how that reputation was deserved or not and my arguments was that the game was fondly remembered for […]
READ MORE