By Sky-high Opportunity: Reasons to Use Skype for Business Communication and Collaboration in 2018
Who doesn’t love instant messaging? We all love it. It is easier, faster and cheaper that we only need internet connection to use that. Aside from that, instant messaging is very convenient when it comes to social media, as it connects us to our friends or family faster than any average mobile messaging. I’m sure […]
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Splitting Hairs: The Distinction between Content Writing and Copy Writing
It’s a tale as old as time. You applied for a position online, you were asked to come for an interview, you nailed said interview, you negotiated your compensation and you finally arrived at the office on your first day of work. And at some point, usually during during a lunch break, you realize that […]
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Should Non-profit Organisation Have a Website?
Having a website for business is common, but having a website for non-profit organisation? That is something. Having a website for a good cause that does not get you anything back in return is something you can be proud of. Not because you are boastful, but it is because you care. With so many websites […]
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Behavior in Marketing: 4 Tips on Social Media Etiquettes Your Business Need to Abide by
The internet is full of contradictions. On one hand, this is the place where we, as a society, collectively gush over our feline friends, with cat-related contents still proving to be one of the most popular things out there. On the other hand, it is also a place where the digital divide has provided the […]
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Creative and Well-Thought Out Content Marketing Examples You Can Learn from
When it comes to business, being creative and logic is essential, especially if you are creating a strategy for your content marketing. If you own a business, you may find being creative and logical at the same time is going to be helpful for your business, because you can produce well-prepared and well-thought out content […]
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4 Steps to Get the Best Out of Keyword Research in SEO
Every internet search begins with a query. Whether spoken or written, words are the most powerful tool we have in our search for knowledge. Almost every website now has a search feature of their own, enabling visitors to search for specific contents they’re looking for. For better or for worse, search engines have more or […]
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Understanding Your Customers: What Do Your Customers Say About You on Social Media?
Have you ever bought something based on the recommendation from a friend or simply from social media influencers or YouTubers? Well, you are not alone, me too. But can you imagine how great it is that a simple review from the internet can influence us to buy something? Yes, that’s the power of the internet […]
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Community Outreach: How to Integrate CSR with Marketing
On the 5th of August, 2018, a 7.0 earthquake hit the island of Lombok, Indonesia. The island, together with the smaller 3 Gili archipelago located just off the northwest coast, is a popular tourist spot. The majority of structures in the island were damaged or outright destroyed and more than 350,000 people were displaced as […]
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The Importance of Shaping Your Brand Identity for SEO
As time goes by, the series of challenges in the business world have been increasing and the competition between business owners has been tighter. With the challenges and obstacles, they are encouraged to provide the best for their customers, and with that goal in mind, business owners are expected to increase their brand awareness. How? […]
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Social Stumble: 4 Common Branding Mistakes on Social Media and How to Avoid Them
In a world where globalization has challenged the idea of nationalities and borders, the issue of identity has been put to the forefront. Talk show host Trevor Noah, an African-born comedian now hosting one of America’s late-night talk show, ignited a conflict with the French government when he made a joke about how Africa just […]
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