By Common Grounds: The Difference between Content Creation and Content Curation
Most of us know what content is about, but some of us don’t know what it entails entirely. Well, you don’t have to know much about it if it doesn’t concern you. However, if you are a business owner, learning about this is compulsory. In the business world, content is one of the core marketing […]
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Industry Experts: 4 Different Ways to Build a Superior Brand Authority
If two contradictory headlines were to appear on The Sydney Morning Herald and Daily Mail Australia, which publication would you prefer to trust? It really doesn’t matter where your political leanings lie, the answer is almost always going to be The Sydney Morning Herald by far. Part of it is the reputation held by the […]
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These Are the Smart Ways to Use Social Media for Business, According to a Social Media Junkie
I know I have said this so many times already, but online presence for businesses in this era is more than compulsory. Almost everything in this modern time is digital and accessed online. You can ‘go shopping’ straight from your home without having to take a shower or look good to go outside. Now with […]
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The Foundation of Marketing: The Philosophical Difference between Inbound and Outbound Marketing
If Muhammad will not come to the mountain, then the mountain will come to Muhammad. But what if Muhammad doesn’t want the mountain to come to him? What if Muhammad say, prefers to lounge at the coast of the black sea instead of having to climb a bloody mountain in his free time? Does anyone […]
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Too Hung Up on the Numbers: Why You Should Stop Fussing Over Follower Count
In the field of psychology, there’s this human condition called Monomania. An amalgam of the Greek word monos, meaning one, and the word mania, meaning madness, Monomania is a condition in which an individual possesses a singular preoccupation that borderline on insanity. The foremost example of this obsessive trait can be suit in Melville’s Moby […]
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The Art of Making Fun of Yourself: Being Self-Deprecating for the Purpose of Marketing
The whole point of marketing is to outline what makes our business so good that people are willing to throw their money at us. We highlight what we think makes us so good, unique and better than everybody else’s that it didn’t take long for our confidence to cross that point of no return into […]
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SEO Starter Pack: 4 Important Metrics You Want to Familiarize Yourself With
When you’re really serious about living a healthy life, there’s a lot you have to keep an eye than just simply your weight on any given day. You’re going to have to pay attention to your body mass index, your body fat percentage and how much calories you’ve burned after each workout. If that’s not […]
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Smart Social Media: Never Ever Post These on Social Media as a Business Owner
Do you ever wonder how cunning online shops can get sometimes on social media? No, I’m not talking about all of them; it’s just some of them. As a person who provides social media services for clients’ business, I have always found things on social media done by ‘unique’ online shops that made me want […]
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Try It or Leave It: These Stress-Relieving Strategies Work Even for the Busiest Business Owners
Many people complain about how stressful it is being an employee and how pleasant it would be to be a business owner, to be a boss. Well, five years ago, I would have said the same thing. However, after working on content marketing strategy for years and starting my own business as well, now I […]
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Riding the Winds of Change: How to Handle Search Engine Algorithm Updates
If there’s one constant in this beautiful mess we call our lives is that things never stay in place. Newspaper was usurped by radio whose star eventually killed by video and television which eventually paved way to the Internet. Finland’s Nokia built a mobile phone empire throughout most of the 90s and early 2000s before […]
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