
Smart Business People Say These Phrases Every Day and You Should, Too
We are born with different characteristics and personalities as well as looks. There are things we cannot change in this world because those are purely given by God. We can’t choose who our parents are. We can’t choose our skin colour. We can’t choose our ethnicity. However, we can choose what we are going to […]
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Issue-based Marketing: The Role Brands are Playing Regarding the Issues of Our Time
At the beginning of May, Muslims around the world began a month-long ritual of fasting during the Holy Month of Ramadan. For each day during Ramadan, the fast begins at dawn and ends at sunset and before the fast begins, Muslims eat some pre-dawn meal to ensure they still have the energy to get through […]
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Your Biggest Content Marketing Challenges, Now Solved
Marketing has always been every business’ challenge when it comes to finding more real paying customers. While humans are born with instinct and brain, not all are capable of being creative and having the skills for ‘persuading’ other people. If you are a business owner or a marketing staff, you must be familiar with how […]
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The Surprising Reason Why You Should Take a Break from Your Company Once in a While
I have been working for years at a creative agency that requires me to be creative and ready to prepare for high quality content every day. It is a priority for me to do good jobs for our clients because our agency provides SEO services to grow our clients’ business. However, as much as I’m […]
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Comment, Like, and Share: 4 Tips to Boost Engagement from your Content Marketing Efforts
The science behind viral contents is probably one of the most sought-after formulas among marketers and businesses alike. I never understood what is exactly interesting about ‘the dress’ for example or that hubbub around the ‘Laurel or Yanni’ audio clip that went so big that eventually, the actual White House eventually made a video around […]
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Step Up Your Game: The Special Skills Your Digital Marketing Manager Needs to Hone for Your Business
Being a digital marketer is both fun and worries. It is fun when I get to be creative and entertaining, but I’m sometimes worried if one day I will run out of ideas and solutions. I have this insecurity within me that makes me scared of having no passion in the creative job I have […]
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Put in One’s Two Cents: Should You Use Instagram Ads for Your Small Business?
I’ve been using Instagram for 5 years, even before the platform changed its brand logo, before they added Instagram story feature and of course before Instagram ads were popular. Last year (if I’m not mistaken), I started seeing Instagram story ads appearing after one or two stories of my friends’. This got me thinking, “Is […]
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Crazy Rich Panthers: 4 Tips in Using the Power of Cultural Marketing
For good and for bad, identity politics have become a distinctively unavoidable issue in the past few years. It is impossible for one to not note that the Christchurch gunman, who I steadfastly refuse to name, is an Australian and in the manifesto he shared just before the attack, there are mentions of a ‘white […]
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Using Google to Help You with Google: How SERP Can Help You Find Alternative Keywords
Consumerism’s greatest sleight of hand is convincing the world, present company included, that to save money, you have to spend more money. I’ve been in countless situations where in order to take advantage of a sale, I have to spend extra and buy things I don’t necessarily need, typically during buy two, get one free […]
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What You Can Learn from Vogue Magazine about Content Marketing
As a marketer, I always want my target audience see my content. However, with the increase of other businesses in the same industry as well as their marketing strategy, even the greatest content marketing strategy can possibly go unnoticed. Even though your content is valuable, there is a chance your target audience is more focused […]
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