By Business Marketing 101: How Using Creative Video Can Enhance Your Marketing Efforts
I don’t know about you, but I am a big fan of anime. However, unlike the other anime enthusiasts who watch all kinds of anime series and movies without minding the genres and characters, I’m too picky when it comes to choosing which anime I would like to watch. I basically have no issues with […]
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Customer Retention: How to Use Social Media to Gain Customers’ Loyalty
More than a decade ago, when I was still in school, I fell in love with the spy comedy-drama Chuck starring Zachary Levi, which you’ll be seeing in the upcoming Shazam! from DC, in the titular role. Chuck was very funny, but it was also somewhat quirky and even then, I remember being the only […]
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Taking the High Road: How to Avoid Penalties from Google in SEO
Do you ever realize how much of your business or life hinges on being on the good graces of a multibillion dollar business? At the tail end of 2018, a story popped up on the tech blog The Verge detailing the nightmare-ish situation of being a seller on Amazon where competition can be cutthroat and […]
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Sculpture Your Culture: How to Motivate Your Employees as Your Small Business Grows by Scaling Your Culture
Sometimes it is hard to motivate ourselves, let alone motivating other people. However, if you are a business owner, motivating both yourself and your employees is no longer an option – it is compulsory. Why? That’s because your employees are part of the factors for increasing your business’ success. As someone who always works on […]
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How to Choose the Ideal Social Media Platform for Your Business
One unmentioned aspect of the world in 2019 is that there are now as many coffee shops in the 10 km radius around my place as there are available social media platforms. It might sound like an exaggeration but really, once you wander off the established selections of Facebook, Instagram and Twitter, there are at […]
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Subtle Manipulation: 4 Psychological Tricks You Could Pull to Boost Your Marketing Efforts
Holidays and the planning of one should be a stress-free getaway from our daily lives and perhaps it’s just me but it feels like the last few times I’ve been planning a getaway, I’ve been feeling undue pressure whenever I’m looking for accommodations. For the record, I would like to say that I’ve used Agoda […]
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Passion in A Mission: The Role Digital Marketing Plays in Modern World of Business
Over the years of business life, marketing has taken so many forms; starting from traditional marketing that includes flyers, brochures, newspapers, or the traditional person-to-person or door-to-door marketing approach, even to today’s digital marketing. There are many differences when it comes to comparing the traditional marketing with the digital marketing; however, both have the same […]
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Politically Correct: Should Your Business Express Your Political Opinion on Social Media?
Interacting and being involved on social media is something fun sometimes, especially if you are joining a community or something. Forget community, being on social media itself is already something fun – well, at least for some or most people in the world, including me. It is fun to join a conversation in some groups […]
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5 Things to Keep in Mind When Using Visual in Content Marketing
Is it too hyperbolic for me to say that reading is a lost art? It began sometime last year when I looked at my bookshelf and saw that there’s at least five books sitting there that I haven’t read, which has never happened before. Right now, I’ve been carrying the same book since November (Sally […]
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Raising Your Visibility: Why Investing in SEO Makes Perfect Sense for Your Business
When it comes to running a business, there’s a very fine line between being cheap and being frugal. I once worked for a company that despite its size was still insistent on using their own proprietary software for the purpose of customer service management and searching for a specific customer data can feel like trying […]
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