By The Importance of Shaping Your Brand Identity for SEO
As time goes by, the series of challenges in the business world have been increasing and the competition between business owners has been tighter. With the challenges and obstacles, they are encouraged to provide the best for their customers, and with that goal in mind, business owners are expected to increase their brand awareness. How? […]
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Social Stumble: 4 Common Branding Mistakes on Social Media and How to Avoid Them
In a world where globalization has challenged the idea of nationalities and borders, the issue of identity has been put to the forefront. Talk show host Trevor Noah, an African-born comedian now hosting one of America’s late-night talk show, ignited a conflict with the French government when he made a joke about how Africa just […]
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Skills You Should Improve to Deliver the Best Content Marketing Strategy
Let’s get straight to the point; in the business world, you will never be separated from content marketing. Why? That’s because content marketing is the core of business management. Building content marketing strategy is one of the most difficult parts of managing a business, because not all people can really understand ideas and how to […]
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The Rise of Voice Search and Conversational Language in 2018
When the Amazon Echo was first released to the American public in 2015, people were quick to judge the smart speaker and Alexa by extension, as a novelty. The view was that even though asking Alexa about the weather would make for a good party trick, it wasn’t something that could be relevant. Now though, […]
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Angry Customers 101: How to Properly Handle and Respond to Customer Complaints on Social Media
There are many kinds of risks that may happen when you start a business; failures, errors, dysfunctionality, manipulation, fraud, treasons, and even complaints. With those risks in mind, business owners are required to have strong personality that includes a great deal of patience, sincerity – the inner beauty of a survivor. That being said, this […]
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Editor’s Picks: Why Your Business Needs a Content Editor for the Purpose of Marketing
In July this year, President Trump visited the UK in a much protested trip that included, among all things, an inflatable baby caricature of Trump that was flown over Parliament Square, London and a campaign to try and get Green Day’s 2004 seminal hit song American Idiot to the top of the UK charts. Both […]
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Avoid These Bad Habits If You Are Writing Your Own Article for Your Business
“It can wait.” “I don’t have time.” Those common statements are always found everywhere, especially in a place where lazy people are. I found many people procrastinating their work because of this kind of mindset, especially if their work involves writing. Yes, writing needs creativity, imagination, topped off with accurate information that should inspire readers, […]
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Going Up to 11: How to Incorporate Content Amplification into Your Marketing Strategy
Spent some time strolling through the internet at any given moment and you’d no doubt come to one conclusion, the internet has reached a point of saturation. At last count, 2.5 quintillion bytes of data is generated every day, that’s a grand total of 18 zeros. Focusing our attention on social media sites alone, the […]
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B2B vs. B2C: Using Similar but Different Approach to the Content Marketing Strategies
When you learn about business or are planning to have one, you must be familiar with the terms B2B and B2C. Yes, when you get into the business world, you will meet these terms. For those who don’t know, business-to-business companies or B2B, are companies that offer products or services to other businesses. For example, […]
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These Not-So-New Instagram Features Can Help You Get the Best Out of Your Social Media Campaign
The use of social media has been undoubtedly influential for many things in life, especially for business. Now social media is not only for personal use, but also for business or even government as well. The benefits of using Instagram for business can be felt when a post is viewed by many people at once, […]
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