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An Updated Reimagining: 4 Benefits of Repurposing Contents for SEO

Nostalgia is the face of the future. One of my favorite songs of this year so far is the Charli XCX – Troye Sivan duet “1999” which as the song title implies is a nostalgia trip down to an era where Britney Spears’ “…Baby One More Time” ruled the airwaves and Jonathan Taylor Thomas was […]

Much Ado about Nothing: 4 Marketing Tips to Create Excitement for Boring Industries

Politics are for the most part either mind-numbingly boring or downright disgusting. And yet, the first time I watched Aaron Sorkin’s The West Wing in my sophomore years of college, I fell in love with the witty, idealistic and walking-and-talking team of (fictional) President Jed Bartlet and his senior staffs. In fact, The West Wing […]

Making Business Matter: The Advantages of Setting Up a Facebook Group for Your Business

Nowadays, businesses use social media to promote their business. In fact, most of them set up their customer service on social media to connect and engage more with their customers. Yes, it is even more effective to help customers via social media. As a person who provides social media services every day, I can say […]

Common Grounds: The Difference between Content Creation and Content Curation

Most of us know what content is about, but some of us don’t know what it entails entirely. Well, you don’t have to know much about it if it doesn’t concern you. However, if you are a business owner, learning about this is compulsory. In the business world, content is one of the core marketing […]

Industry Experts: 4 Different Ways to Build a Superior Brand Authority

If two contradictory headlines were to appear on The Sydney Morning Herald and Daily Mail Australia, which publication would you prefer to trust? It really doesn’t matter where your political leanings lie, the answer is almost always going to be The Sydney Morning Herald by far. Part of it is the reputation held by the […]

These Are the Smart Ways to Use Social Media for Business, According to a Social Media Junkie

I know I have said this so many times already, but online presence for businesses in this era is more than compulsory. Almost everything in this modern time is digital and accessed online. You can ‘go shopping’ straight from your home without having to take a shower or look good to go outside. Now with […]

The Foundation of Marketing: The Philosophical Difference between Inbound and Outbound Marketing

If Muhammad will not come to the mountain, then the mountain will come to Muhammad. But what if Muhammad doesn’t want the mountain to come to him? What if Muhammad say, prefers to lounge at the coast of the black sea instead of having to climb a bloody mountain in his free time? Does anyone […]

The Art of Making Fun of Yourself: Being Self-Deprecating for the Purpose of Marketing

The whole point of marketing is to outline what makes our business so good that people are willing to throw their money at us. We highlight what we think makes us so good, unique and better than everybody else’s that it didn’t take long for our confidence to cross that point of no return into […]

SEO Starter Pack: 4 Important Metrics You Want to Familiarize Yourself With

When you’re really serious about living a healthy life, there’s a lot you have to keep an eye than just simply your weight on any given day. You’re going to have to pay attention to your body mass index, your body fat percentage and how much calories you’ve burned after each workout. If that’s not […]

Smart Social Media: Never Ever Post These on Social Media as a Business Owner

Do you ever wonder how cunning online shops can get sometimes on social media? No, I’m not talking about all of them; it’s just some of them. As a person who provides social media services for clients’ business, I have always found things on social media done by ‘unique’ online shops that made me want […]

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