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The Key to Creative Content Marketing Strategy that People Often Have Misconception About

We all make misconceptions almost about anything even in daily life. However, in the marketing and business world, we often make misconceptions, especially when it comes to content marketing strategy because sometimes we believe what we want to believe while leaving out the most important part. There are things we believe it will work and […]

One Good Deed a Day: Why Businesses Need More Positivity in their Marketing Strategy

Barely a month into 2019, I think it’s safe to say that for me at least, this year has been nothing but a rollercoaster. Historically, Australian Open has always been my way of kickstarting the year but then I watched Murray’s press conference at the beginning of the tournament and for the first time in […]

Trolls are Not to be Fed: 4 Tips to Handle Trolls on Social Media

Are you familiar with the term clapback? It’s usually written like that but I’ve also seen the word or phrase being written with a space, clap back. Anyway, it’s one of those words that while not exactly being born online, is one that was popularized by social media interactions. Basically, a clapback is when someone […]

How to Know if You Are Using the Right Social Media Platform with This Content Marketing Strategy

What a beautiful day. But let me look at my Instagram. Well, that’s pretty much what the majority of Instagram users do after they get up from their bed, right? The moment they open their eyes, they look for their phone and start looking at their Instagram feeds. That’s right, that’s how powerful the influence […]

Business 101: A Guide to Understanding and Identifying Your Audience for Your Business SEO Purposes

There are many things that need to be considered by a business owner when it comes to making a business plan. However, it is not all about business plan that should be well-thought out about. With the growing technology in this era where almost everything is digital, many business owners start making bigger efforts for […]

How to Win the Internet: 4 Tips on Hiring a Social Media Manager

Do you know that despite being recognized as the universal language that English is only the third most spoken language in the world? Yes, Chinese or more specifically Mandarin Chinese comes in second by virtue of China’s population even though English has way more non-native speakers than Mandarin Chinese. That isn’t at all surprising but […]

Jack Black on YouTube and Why Authenticity is a Commodity on Social Media

Here’s something that’s guaranteed to make you feel old. Back in 2014, the noted American film trade publication Variety published a report on the most influential figures among American teenagers, specifically those inside the 13-18 age group. Now, tell me if any of these names sound familiar to you; Smosh, The Fine Bros., PewDiePie, KSI […]

Worth a Thousand Words: How to Use Visual Content in Your Marketing Strategy

The Invention of Hugo Cabret, Brian Selznick’s 2007 excellent book, had an introduction that goes like this; “But before you turn the page, I want you to picture yourself sitting in the darkness, like the beginning of a movie. On screen, the sun will soon rise, and you will find yourself zooming toward a train […]

Making Amends: 4 Tips on How to Handle Social Media Missteps

Just last week, the internet had a little bit of fun when one of the planes from the Hong Kong flag carrier Cathay Pacific was found to suffer from a glaring typo in its paint job. Instead of a text on the plane’s side spelling ‘Cathay Pacific’ as it normally would, it spells ‘Cathay Paciic’ […]

Skills You Should Improve to Deliver the Best Content Marketing Strategy

Let’s get straight to the point; in the business world, you will never be separated from content marketing. Why? That’s because content marketing is the core of business management. Building content marketing strategy is one of the most difficult parts of managing a business, because not all people can really understand ideas and how to […]

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