By This is not a Typo: Using Grammarly for Marketing
Those were the best 3 years of my live. My main mission here is to sea the best of what Australia has to offer. The rising trend of outdoor accomodations. The above are just some of the examples of the mistake I’ve made ever since I’ve started to write professionally. I like to think that […]
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Your Target Audience Does NOT Want (and Does NOT Need) to See This Content on Your Social Media
Having social media accounts for business is not only considered as necessary for business owners, but also essential. It is not an unfamiliar sight anymore for us to see businesses being active on social media. The reason is simple; social media is a “place” where the majority of people are just “there” socialising with each […]
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The Importance of Building Your Buyer Personas to Create a Top-notch Content Marketing Strategy…and How to Do It
In the business world, marketing is the primary key in supporting the establishment of a business. Therefore, business owners always work hard in order to create countless marketing strategies to grow their business. Of course there are other essential components that complement successful marketing strategies, such as building a website, creating advertisements, making high quality […]
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Event Horizon: Tips on Using SEO to Promote Your Events
Running an event is tough. Depending on the scale of the event itself, the logistics could vary from simply booking a conference room and the assorted meals or closing off parts of the city to make way for a circuit right in the middle of the city. As such, the discussion on optimizing your event […]
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Instagram vs. Facebook: Which One is Best for Your Business?
The use of social media has been undeniably influential for almost every aspect of life, including business. With Facebook users reaching more than 2.2 billion users and Instagram users reaching more than 800 million users, many business owners find it as an opportunity to increase their brand awareness. If you are a business owner, you […]
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PASO and Alexa: How Voice is Changing the Outlook of SEO
Beginning when Siri first launched with the iPhone 4S way back in 2011, integrated virtual assistants have slowly, but surely wriggled their way into the cultural lexicon, with the 2013 Spike Jonze film Her imagining a future where the difference between human beings and virtual assistants are purely physical. As of now, there are a number […]
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How to Build an Effective Content Marketing Campaign Told by the Experts Themselves
They say marketing is like magic. We use its strategy to mesmerise people. Just using the right “charm”, we can attract people’s attention at the drop of a hat. Well, the truth is, it is not that simple. In this era where almost everything is digital, it has become more common for businesses to have […]
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The Binaries of SEO, White Hat vs Black Hat
An SEO strategy, like Morpheus’ blue pill and red pill, is at its core divided into two very distinct choices. Akin to the popular distinction between hackers, the people working in the industry dubs them the ‘white hat’ and the ‘black hat’ SEO. In layman’s terms, white hat refers to SEO agents that work within […]
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The Best Opportunities to Rank High for Your SEO in 2018
As a business owner, it is only natural for you to want the best for your company, especially in 2018, where you can start everything again. Therefore, aside from planning a better content marketing strategy for improving your business, you can also start your 2018 with planning more for SEO. If you are already using […]
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Beginner’s Guide to SEO: This is How SEO Works
Nowadays, people are getting used to hearing the term “SEO”, the short term for “Search Engine Optimisation”, especially those who are “living” in the business world. Many business owners try to learn more about SEO through SEO consultation, because of its importance in improving a business. So, what is SEO? SEO is a process to […]
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