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Beneficially Social: How to Manage Social Media for Business Like the True Specialist

With the increase and the improvement of technology and innovation, there are many things we can do without having to leave our house. Have you ever noticed that as time goes by, technology nowadays is all about making things easier for humans to do many things at once? Yes, we often buy things online straight […]

Smart Business People Say These Phrases Every Day and You Should, Too

We are born with different characteristics and personalities as well as looks. There are things we cannot change in this world because those are purely given by God. We can’t choose who our parents are. We can’t choose our skin colour. We can’t choose our ethnicity. However, we can choose what we are going to […]

Zeroing on a Target: How to Find the Right Niche for your Content

Are you aware of the term ‘Bronies’? A portmanteau of the word ‘bro’ and ‘ponies’, Bronies refer to a community of adult fans of the children’s show My Little Pony. Originally, the term was used to refer to the adult male fans of the show, which are mainly aimed at young girls but it has […]

Issue-based Marketing: The Role Brands are Playing Regarding the Issues of Our Time

At the beginning of May, Muslims around the world began a month-long ritual of fasting during the Holy Month of Ramadan. For each day during Ramadan, the fast begins at dawn and ends at sunset and before the fast begins, Muslims eat some pre-dawn meal to ensure they still have the energy to get through […]

Showing All of Your Cards: The Importance of Transparency for Businesses on Social Media

Even if I’ve never stepped foot in the United States or the fact that the results of the 2020 United States presidential election won’t affect me personally, I find myself enamored by what’s going on over there. Partly because America has an outsize role in culture as a whole and that everything coming out from […]

Avoid This Marketing Strategy that Most Business Owners Often Get Wrong

I love online shopping, despite its drawbacks, I still love it. I know there are several things in this world that you cannot just buy online. However, online shopping has been my life saver in case I can’t leave my house or my work to shop. There are several online shopping websites that have been […]

Sculpture Your Culture: How to Motivate Your Employees as Your Small Business Grows by Scaling Your Culture

Sometimes it is hard to motivate ourselves, let alone motivating other people. However, if you are a business owner, motivating both yourself and your employees is no longer an option – it is compulsory. Why? That’s because your employees are part of the factors for increasing your business’ success. As someone who always works on […]

The FIT Tips: Business Social Media Tips for Every Platform – Facebook, Instagram, Twitter

Almost all of us are engaging on social media accounts. Most of us are even absorbed in it too much that there is not a day gone by without social media. Well, maybe I am too much absorbed in using Instagram as well even though I don’t often check on my Facebook account and even […]

Tear-jerker: How to Utilize Emotion in Content Marketing

“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel”. That is one of the most quoted lines from the late African-American poet and civil rights activist Maya Angelou and she knows what she’s talking about, unsurprising given the kind […]

Do You Own An Online Store? This is How You Can Make it SEO-Friendly

When it comes to business, people will always start from zero. Do you think Coca Cola immediately got big the first time they run their business? No. They barely sold 10 bottles in a day. But now look at them. Yes, that’s how business goes. However, there are circumstances that you need to look at […]

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