Behavior in Marketing: 4 Tips on Social Media Etiquettes Your Business Need to Abide by
The internet is full of contradictions. On one hand, this is the place where we, as a society, collectively gush over our feline friends, with cat-related contents still proving to be one of the most popular things out there. On the other hand, it is also a place where the digital divide has provided the […]
READ MORECommunity Outreach: How to Integrate CSR with Marketing
On the 5th of August, 2018, a 7.0 earthquake hit the island of Lombok, Indonesia. The island, together with the smaller 3 Gili archipelago located just off the northwest coast, is a popular tourist spot. The majority of structures in the island were damaged or outright destroyed and more than 350,000 people were displaced as […]
READ MOREAngry Customers 101: How to Properly Handle and Respond to Customer Complaints on Social Media
There are many kinds of risks that may happen when you start a business; failures, errors, dysfunctionality, manipulation, fraud, treasons, and even complaints. With those risks in mind, business owners are required to have strong personality that includes a great deal of patience, sincerity – the inner beauty of a survivor. That being said, this […]
READ MOREAvoid These Bad Habits If You Are Writing Your Own Article for Your Business
“It can wait.” “I don’t have time.” Those common statements are always found everywhere, especially in a place where lazy people are. I found many people procrastinating their work because of this kind of mindset, especially if their work involves writing. Yes, writing needs creativity, imagination, topped off with accurate information that should inspire readers, […]
READ MOREB2B vs. B2C: Using Similar but Different Approach to the Content Marketing Strategies
When you learn about business or are planning to have one, you must be familiar with the terms B2B and B2C. Yes, when you get into the business world, you will meet these terms. For those who don’t know, business-to-business companies or B2B, are companies that offer products or services to other businesses. For example, […]
READ MOREThe Things that Matter: 5 Most Important Google Ranking Signals of 2018
How do you peel an orange correctly? Who exactly is Banksy? Was I a victim of Thanos’ finger snap? Those are some of the questions I’ve asked Google in the past few weeks and some have satisfying answers (I was slain by Thanos, for the greater good) while some are inconclusive (apparently, it’s impossible to […]
READ MOREA Beginner’s Guide on How to Use Trending Topics for Your Business on Social Media
Using social media accounts for personal use is different than using it for managing a brand. While you can express yourself freely anytime you want on your personal social media account, it is a different story when it comes to using social media account for business – you can’t just do anything you want and […]
READ MOREUnderstanding Searcher Intent for the Purpose of SEO in 2018
What exactly does SEO do? Parsing the term based on its element, search engine and optimization, we can safely surmise that it has something to do with making the best or most effective use (optimization) of search engines. But who decides what is ‘best’ or ‘most effective’? What criteria are being used for ‘best’ and […]
READ MORESimple Steps on How to Fix Your Mistakes in Your Previous SEO Campaign (If You’ve Been Penalised by Google)
Doing SEO campaign is something you will get used to when you run a business. Business owners use SEO services to grow their business, because SEO can boost a business’ visibility so that people can find the business. Of course, in order to gain long-lasting results, you have to do SEO campaign properly and in […]
READ MOREDisgruntled Readers: 4 Tips on Why Your Writing Isn’t Connecting With Readers
Kazuo Ishiguro, 2017’s winner of the Nobel Prize in Literature, and someone whom I profoundly admire, had this to say about his writing. “One person writing in a quiet room, trying to connect with another person, reading in another quiet – or maybe not so quiet – room. Stories can entertain, sometimes teach or argue […]
READ MORE