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Marketing Hand-in-hand: Co-Creation as the Future of Influencer Marketing

Look at any top music charts these days and 90% of the time, you’re going to find that a single song can have multiple credited musicians. Last week for example saw the release of British folk singer Ed Sheeran’s latest album, titled No.6 Collaboration Project. That title is actually rather apt because there’s actually no […]

These Successful Entrepreneurs Will Tell You What They Learned from Their First Job

We all had our own start in everything and we certainly all had our own firsts in every aspect of life. Successful people didn’t just become successful instantly. They had to overcome the obstacles throughout their career before achieving their success and one of the obstacles was; their first job. First job, out of every […]

A Guide to Effective Influencer Marketing on Instagram Using a Business Owner’s Perspective

Having a start-up business may be tough at first, because it is not about your brand or products, but it is about gaining audience. After all, your business exists because you have people that buy your products, right? The problem is; attracting those people may be challenging at first. First, you have to find them. […]

The Generational Divide: The Business of Content Marketing across Generations

Contrary to what some of you might believe, age is much more than just a number. The era we grow up in do have a sizable effect on how we approach life in general. The kind of music, films and books we consume, the way we speak, the kind of technology we interact with, our […]

What You Think of Me: Reasons Why Customer Review is the New Content Marketing

Are you a type of person who would see reviews first before going to a restaurant? Me, too! As a culinary enthusiast, I have to make sure a few things before I go to a restaurant that I’m interested in; first, I have to know if the food is not that bad. Taste is something […]

How Consistency Can Make or Break Your Content Marketing Efforts

In the world of marketing, it’s quite common to see marketers and businesses constantly chasing for the elusive virality, now considered the Holy Grail of marketing. Having one of your ads go viral could launch your brand into the spotlight just in the matter of hours, which can be a huge boon for any small […]

Straight to Your Inbox: How E-mail Marketing Can Help Your SEO Efforts

E-mails have been through a lot since that beautiful time in 1998 where Tom Hanks and Meg Ryan started an online romance via e-mail in the late Nora Ephron’s classic You’ve Got Mail. Various instant messaging and social media platforms have replaced e-mail as our primary way for personal online correspondence while Slack has been […]

What is the Centre of Excellence and Why is It Important for Content Marketing Strategy?

When we are talking about excellence, we often tend to think it is about excelling in everything; jobs, cooking, crafts, etc. Actually, when it comes to the business world, excellence is about improving and filling what’s missing so it becomes well-prepared and close to perfect. This is especially important for content marketing. Remember the popular […]

The Rise of Peer-to-peer Marketing: How Micro-influencers are Changing the Marketing Landscape

On the surface, Ryan Kaji is just like millions of 7-year-olds out there. He likes toys and video games, has an endless fascination with water slides and he has parents that loves to capture every millisecond of his unbridled childhood antics. Unlike typical 7-year-olds however, he already has an established source of income even at […]

Marketing in a Bubble: Why Businesses Should Try Finding a Specific Niche

The goal of marketing has always been about making sure that you could garner the biggest amount of eyeballs for your product and your company. But in a world where pretty much everything is at a saturation point and people’s attention span are so helplessly short, can businesses still fulfill the same marketing goals that’s […]

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