Straight answers
Good SEO doesn't need hundreds of articles, so here are a handful of honest ones. Each answers a question we actually get asked.
Staying visible in AI search: what actually works
ChatGPT, Google AI Overviews, Gemini and Perplexity now answer the questions your customers used to type into Google. Here is how they choose which businesses to mention, what is evidence and what is hype.
Do you need an llms.txt file? Probably not, but here's ours
An llms.txt file is a plain summary of your site for AI tools. It's harmless and cheap to add, but Google says it ignores it and most AI crawlers rarely ask for it. Don't pay anyone to sell it as a fix.
Read · 3 minHow to get your business recommended by ChatGPT
Let OpenAI's search crawler read your site, get properly indexed in Bing, answer common questions clearly on your pages, and build real reviews and mentions. There's no switch to flip and no one can guarantee it.
Read · 5 minIs SEO dead because of AI? An honest answer
No. AI search tools mostly draw on pages that already rank well, so good SEO is how you get into AI answers. What has died is the old playbook of keyword-stuffed blogs and link schemes.
Read · 4 minWhy your website gets traffic but no leads
Usually it's not the traffic. It's that visitors can't quickly tell what you do, whether you serve them and what it costs, or they can't easily call or enquire on a phone. Fix those and the same traffic starts converting.
Read · 5 minSomething here ring true?
Call or send a note. You'll get a straight answer about whether we can help, from someone in Melbourne.