AI search optimisation (GEO) for Melbourne businesses

Practical, evidence-based work to help ChatGPT, Google AI Overviews, Gemini and Perplexity find, trust and recommend your business, without the hype.

Who this is for

  • Customers have told you they asked ChatGPT for a recommendation
  • You've heard about GEO or AEO and want a straight answer
  • You want to check whether AI tools can see your site at all
  • Your competitors show up in AI answers and you don't

What you get

  • A check of how ChatGPT, Gemini, Perplexity and Google's AI describe you today
  • AI crawler access reviewed (OAI-SearchBot, PerplexityBot, Googlebot, Bingbot)
  • Bing Webmaster Tools and IndexNow, because ChatGPT search leans on Bing
  • Pages rewritten so each question gets a clear, direct answer
  • Structured data that matches what's on the page
  • Google Business Profile, reviews and mentions: the trust signals AI weighs

What AI search actually rewards

When someone asks ChatGPT "who's a good accountant in Footscray?", it doesn't pick at random. AI search tools draw on pages that already rank well in Google and Bing, then lean towards businesses that are clearly described, well reviewed and mentioned elsewhere. In other words, it rewards what good SEO has always rewarded, plus a few things most agencies skip.

We've written the long version, with sources, on our AI search page.

What we do

  1. Check what AI says about you now. We ask ChatGPT, Gemini, Perplexity and Google the questions your customers ask, and note who gets mentioned and why.
  2. Make sure the doors are open. Some sites block the very crawlers that feed AI search without knowing it. If you block OAI-SearchBot, for example, you can't appear in ChatGPT search answers.
  3. Get into Bing properly. ChatGPT search leans heavily on Bing's index. We verify your site in Bing Webmaster Tools and switch on IndexNow, so new pages are found within hours.
  4. Answer questions plainly. Pages are restructured so each common question gets a short, direct answer near the top. That's easy for people to read and easy for AI to quote.
  5. Build trust signals. A complete Google Business Profile, a simple way to ask happy clients for reviews, and real mentions of your business on other sites.

What we won't sell you

No "guaranteed AI rankings", no special "AI schema" and no 300-article content plans. If it isn't backed by evidence, we'll tell you.

Common questions

Is AI search optimisation different from SEO?

Mostly no, and anyone who says otherwise is selling something. Google says AI Overviews need no special optimisation. The extra work is in Bing, crawler access, clear answers and your reputation around the web.

Can you guarantee I'll appear in ChatGPT?

No one can, and you should be wary of anyone who promises it. What we can do is make your business the clearest and most trustworthy option, which is what AI tools pick.

Do I need an llms.txt file?

It's harmless and we add one for free, but Google ignores it and most AI tools rarely request it. It won't fix anything on its own. More on llms.txt.

Straight answers

Something here ring true?

Call or send a note. You'll get a straight answer about whether we can help, from someone in Melbourne.

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