Who this is for
- You want an honest second opinion before signing an SEO contract
- Your traffic dropped and nobody can tell you why
- You've just launched a new site and want to check it's set up right
- You get SEO reports full of numbers but no clear actions
What you get
- Google Search Console and Bing Webmaster Tools review (or set-up)
- Indexing, sitemap, redirects and broken links checked
- Mobile speed and Core Web Vitals
- Structured data and AI crawler access
- How your enquiry path works on a phone
- A short written list of fixes, most important first, in plain English
A second opinion, in plain English
A lot of SEO reports are 40 pages of charts and no clear action. This is the opposite: we look at how your site is set up for Google, Bing and AI search, and give you a short list of what to fix, in order.
What we look at
- Can search engines see you? Search Console, Bing Webmaster Tools, sitemap, indexing problems and redirects.
- Can AI tools see you? Whether robots.txt or your hosting is blocking the crawlers behind ChatGPT search, Perplexity or Google.
- Is it fast? Mobile speed and Core Web Vitals, measured with Google's own tools.
- Is it clear? Do your key pages say what you do and where, and do they answer the questions customers ask?
- Can people get in touch? We try your enquiry path on a phone, the way your customers do.
What you get
A short written summary with the problems and fixes, most important first. Use it with us, with your current developer or on your own.
Common questions
Is this a free audit?
No. Free audits are usually sales tools. This is a real review with a written list of fixes you can give to anyone, including your current developer.
Do I have to sign up for ongoing SEO after?
No. Plenty of people take the list and have their own developer do the work. That's fine by us.
What do you need from me?
Access to Google Search Console and Analytics if you have them. If you don't, setting them up is part of the check.
Straight answers
Do you need an llms.txt file? Probably not, but here's ours
An llms.txt file is a plain summary of your site for AI tools. It's harmless and cheap to add, but Google says it ignores it and most AI crawlers rarely ask for it. Don't pay anyone to sell it as a fix.
Why your website gets traffic but no leads
Usually it's not the traffic. It's that visitors can't quickly tell what you do, whether you serve them and what it costs, or they can't easily call or enquire on a phone. Fix those and the same traffic starts converting.